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08.01.16 to 08.03.16
Minneapolis, MN
DMAI Annual Convention
Topic: Global All-Stars Marketing Institute
Speaker: Chris Adams, Moderator
Each year, Global All-Stars at the DMAI Annual Convention brings together the latest technologies in online marketing with leading destination content marketers from around the world. 
08.27.16 to 08.30.16
Boca Raton, FL
ESTO
Join Miles and more than 600 other destination marketers at U.S. Travel Association’s ESTO, the premier annual learning and knowledge-sharing forum for destination marketing professionals. 
09.07.16 to 09.09.16
Birmingham, AL
Southeast Tourism Society Fall Forum
Southeast tourism professionals get together in Birmingham, Alabama, for the annual Fall Forum. 
 miles blog
Our team has lots of great ideas - and we're willing to share
Account Director/Senior Content Director
Tourism

When Tragedy Struck, WV Tourism Office Put Residents First

But when devastating floods ravaged several counties – killing 23 people, destroying 2,500 homes and leveling entire towns – our partners in Wild, Wonderful West Virginia did the opposite. They hit the “pause” button on all marketing efforts. 

Not because they were giving up, but because they wanted to help.

Under the rallying cry #WVstrong, Tourism Commissioner Amy Shuler Goodwin sent her crew of marketing professionals out in the field, where they delivered supplies, helped clear debris and, sometimes, just offered a shoulder to cry on or a hug to those who had lost nearly everything in one of the worst catastrophes in state history.

“West Virginians take care of our own,” read a post on the state’s Facebook page, showing a video of Goodwin’s staff in action. “It is just who we are here in West Virginia.”

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Account Executive
Travel

Travels to Guam

I like arriving at a destination in the middle of the night and falling asleep to visions of my surroundings. This was especially true on a recent trip to Guam, with time and distance magnifying the effect. Daylight didn’t disappoint. 

Outside my window the powder-blue 82-degree water lapped atop a coral reef, and soon enough it felt as good as it looked. Darting fish and abundant coral looked great through my diving mask while deeper, shipwreck scuba dives beckoned. 

Guam is one-tenth the size of Delaware, so nothing is more than an hour’s drive from the action hub of Tumon Bay. It’s much closer to Japan than any place in the US, and truly an island as strategic as it is beautiful. Just a mile from the sandy shores of Tumon’s famous bay and beaches, Two Lovers Point offered a pilot’s perspective of the amazing coral reefs 450 feet below. The promontory took its name

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Director of Research and Online Marketing
Content

Google’s New Curated Destination Content is Worth a Closer Look

The latest Technology Edition of The State of the American Traveler asked US leisure travelers about their reaction to, and use of, Google’s new curated content for destinations (see example for Portland below). 

Google Curated Content on a Smartphone for Portland, Oregon as of June 2016

This new presentation of content pushes down organic search results (for DMOs) and is curated and controlled by Google. The destination summary information, images and “Points of Interest” are curated by Google from relevant websites. To date, Google has not indicated if there is any formal way in which destinations (or others) can help inform or complement this content – outside of optimizing your web content and hoping to be included in the curated content (or, of course, by buying paid ads). This new display – which is focused on a more mobile centric traveler – works alongside Google’s changes to its paid search ads. (See

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DMO Destination Marketing Optimization
Miles Navigator: Mobile Metrics, Best Practices and Practical Tips
Responsive Design: A Way Forward