How We Think

 see us in action
Catch our show-and-tell at events around the world
08.04.18 to 08.07.18
Montgomery, AL
Alabama Governor’s Conference on Tourism
The conference provides tourism professionals a chance to gather and learn about the economic impact of the industry on the Alabama economy, learn new strategies for marketing local Alabama attractions and amenities to visitors, raise money for scholarships through silent auctions and to celebrate achievements.
08.11.18 to 08.14.18
Phoenix, AZ
ESTO
U.S. Travel Association’s ESTO is the premier annual learning and knowledge-sharing forum where destination marketing professionals share and learn about critical tools, tips and information to help them better market and grow their destinations. 
08.15.18 to 08.17.18
Nashville, TN
Hotel Data Conference
Topic: Digital Marketing Drill-Down
Speaker: Scott Bacon
In this can't miss panel session at the Hotel Data Conference, Miles' Scott Bacon, along with three other hospitality industry professionals, will share how to leverage the latest digital marketing tools, platforms and strategies to deliver customized solutions for guests and clients.
 miles blog
Our team has lots of great ideas - and we're willing to share

Personalization and Optimization: The New Peanut Butter and Jelly

Combine These Two Marketing Strategies for a More Impactful Customer Experience

Marketing teams are inundated everyday with scary statistics about subpar digital experiences and wasted marketing dollars. Often, the answer to these issues is to personalize or optimize content on your online channels. But what do these two strategies really mean? When should one be used over the other? Or are personalization and optimization complementary strategies meant to be used together?

Our take: Personalization and optimization are the new peanut butter and jelly. Together they help destination marketers succeed in this new era of customer experience. 

Personalization

Personalization is the process of delivering content based on a user’s demographics, interests, preferences, previous actions or implied intentions. At the core of personalization is user data — to personalize an experience, we need to know where a customer is coming from, what they are interested in, the context

Director of Research and Online Marketing

The Hyper-Informed Traveler, a Decade of Growth

How Travel Media Usage Has Changed Over the Last Decade

Travelers are using media from more sources and across more points in their travel experiences than ever before. We have coined the term, the “Hyper-Informed Traveler”, to reflect a highly complex and fragmented media landscape.  For more on this, check out my blog post, "The Rise of the Hyper-Informed Traveler"

Working with our research partner Destinations Analysts, who have tracked US leisure traveler behavior, interests and media use over the last 11+ years, we took a long term look at how media use has changed over the last decade, which is summarized in our new research white paper, The Hyper-Informed Traveler.

This new resource highlights how the rapid penetration of smartphones (around 6/10 of all US travelers now use them in planning and travel) has spurred tremendous growth in user-generated content and social media use in travel over the last decade; up 5x and 7x respectively over that period. 

Director of Research and Online Marketing
Content
Destination Marketing

Dealing with Disasters

New Research on the Impact of Natural and Man-made Disasters on Travel Intentions Over Time

The last few years have seen an accelerating number of both natural and man-made disasters impacting destinations around the world. 

In the U.S., increasing wild fires across the west and flooding events in the east and south have increased and become more severe.  Recent fires in California and Colorado follow the pattern of earlier and more damaging fires as well as the continual “fire season”.  In storms and other wet weather occurences, the trend is the same.  For example in late May,

 our white papers
Research-based decision making is the key to our success
 our white papers
Research-based decision making is the key to our success
 browse our webinars
For when you can't catch our live show
Miles and US Travel Webinar: Expanding Your Presence on Google
Spotlight Segment: Disasters & Destinations (10 minutes)
Spotlight Segment: New Technology and Trends in Street View