How We Think

 see us in action
Catch our show-and-tell at events around the world
01.29.17 to 01.31.17
Cheyenne, WY
That's WY Governor's Hospitality and Tourism Conference
More than 400 industry representatives gather at this annual “must attend” event dedicated to celebrating and educating Wyoming’s second largest industry.
02.20.17 to 02.23.17
Reno-Tahoe, NV
Go West Summit
Established international tour operators meet with specialty tourism suppliers from the Western United States and Canada to learn more about the destinations, attractions and experiences to be had in the great American West.
02.27.17 to 03.01.17
Santa Barbara, CA
Visit California Outlook Forum
This annual marketing conference brings together California travel industry professionals for education and engagement.
 miles blog
Our team has lots of great ideas - and we're willing to share
Director of Research and Online Marketing

Year in Review and the Year Ahead

On December 7, 2016, Phocuswright VP of Research Douglas Quinby joined our webinar series for impactful analysis of 10 major trends, challenges and opportunities for tourism marketers.   

Douglas is a veteran of online travel and one of our industry’s thought leaders; Phocuswright has been a global leader for 20+ years in decoding and interpreting the exciting but complex and fast-changing intersection of travel and technology. Their Phocuswright Executive Conference held each November in the U.S. (and related conferences in Europe and Asia) are arguably the most important in the sector. 

Douglas highlighted 10 major trends that destination and tourism marketers and decision makers need to focus on in the year (and years) ahead. Here is summary along with critical takeaways to action:

#1: Election Unknowns

The U.S. Presidential

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Director of Research and Online Marketing

Call for Participants: Major State Tourism Website Conversion Study in 2017

Destination Analysts with the support of Miles is launching an exciting, combined, State Tourism Website Conversion Study for 2017 — the largest and most comprehensive such study ever undertaken. This website conversion study will offer invaluable insights on how to build, manage and market a state tourism website (and its related digital marketing programs) that drives actual visitation, spending and length of stay — in short; ROI. 

This project will be run by our longtime research partners at Destination Analysts, and is being supported and sponsored by Miles as part of our commitment to state tourism offices across the US — and to better understanding results-driven destination marketing. The program is open to all state tourism offices, and we are already anticipating at least 10 states will join the program, allowing for individual reporting and invaluable comparisons against a peer group of other states.  

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Content Strategist
Marketing, Trends

Highlights from the 2016 Ad Age Brand Summit

Last month I attended the Ad Age Brand Summit in Los Angeles, which brought together marketers from a variety of industries, all with the goal of learning new strategies to help brands of all sizes succeed in today’s complex media environment. 

Sessions ranged from future opportunities in virtual reality to the risks and rewards of live video, as well as case study success highlights from major players such as Target, Intel, Honda and Mountain Dew.

Though speakers covered a wide range of topics, what I took away as the overarching theme of the event was that meaningful brands do meaningful things—to be successful, you not only need to be authentic, but culturally relevant, consumer focused and, at times, fearless. 

Below are some of my favorite quotes, thoughts and ideas shared during the Summit:

Ben Steele, REI: Think of authenticity as multidimensional; telling a great story isn’t enough: brands that take action truly drive engagement. Get more comfortable

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Research-based decision making is the key to our success
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For when you can't catch our live show
DMO Destination Marketing Optimization
Miles Navigator: Mobile Metrics, Best Practices and Practical Tips
Responsive Design: A Way Forward