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As announced in February, Miles Partnership held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the upcoming session at the University of North Georgia in Dahlonega, GA from June 24-29.
The 2018 Marketing College scholarship recipients are:
Meredith Guzy, Alabama
Luke Wiggins, Arkansas
Veronica Benitez, Florida
Julie Harris, Georgia
Maddy Fritz, Kentucky
Adrienne LaFrance, Louisiana
Tina Blue, Mississippi
Angela Allen, North Carolina
Jessica Gardner, South Carolina
Samantha Ledford, Tennessee
Jenna Wagner, Virginia
Angela Barthelmess, West Virginia
Congratulations to these recipients and thank you to everyone who submitted an application. We look forward to holding this scholarship program again next year and encourage everyone to consider applying.
For more information on the Marketing College Scholarship Program for STS Marketing
Many companies are eager to begin personalizing content on websites, email newsletters, digital marketing channels and more. But before you jump into campaign creation and management, set yourself up for success by following a few simple guidelines:
1. Anticipate Time Needed
Personalization is not something to check off a to do list. It’s an ongoing process that requires input and time from content creators, designers, developers and more. From introducing new creative to evaluating and optimizing campaigns — personalization requires a certain level of commitment and dedicated resources. That in mind, it’s important to make sure the benefits of personalization — and your strategy to achieve success — are understood at all levels of your organization from the start.
2. Audit Content
The basis of any good personalization campaign is stellar, engaging content. You must have enough content on your website and across other digital channels to support your personalization efforts. Before implementing a personalization campaign, audit your site to find gaps in content and create a plan to augment where
Introduction: Facebook’s New Focus is Really Just Its Old Focus
User-generated content (UGC) was the fuel that drove Facebook’s growth. Facebook UGC includes status updates, information about yourself, your family and your weekly activities, photos of your favorite meals, videos of your cantankerous cat or of that look on your face the moment you stepped off the ledge of a bungee-jump.
However, since 2015, the sharing of original, user-generated content has declined markedly, while sharing of news articles and outside links has increased (think memes, BuzzFeed articles, videos of celebrity cantankerous cats). Instead of creating their own content and individual social context, Facebook users are sharing links and information from other websites or channels – creating an issue known as “context collapse”. This includes the legitimate and fraudulent use of Facebook to share real and “fake” news stories.
Facebook is now taking steps to remedy this with new measures such as Facebook Stories – short user-
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