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Catch our show-and-tell at events around the world
03.21.18 to 03.23.18
Spokane, WA
DMA West Tech Summit & Vendor Showcase
Gather new tactics, technologies and insights to increase your ability to enhance your destination marketing programs at the DMA West Tech Summit and Vendor Showcase.
03.27.18 to 03.29.18
Grand Rapids, MI
2018 Pure Michigan Governor's Conference On Tourism
This conference is packed with unique events, speakers, exhibitors and so much more. In addition to a focus on diversity of staff, management and leadership that make up our industry, the conference also dives into the many critical facets of hospitality. 
04.08.18 to 04.14.18
South Lake Tahoe, CA
Mountain Travel Symposium
Join us at the single largest and longest-running annual gathering of mountain travel professionals in the world. Don’t miss Destinations@MTS, which explores the challenges facing destination and resort marketers.
 miles blog
Our team has lots of great ideas - and we're willing to share
Marketing Coordinator
industry support, Miles News

STS Marketing College Scholarship Recipients Announced

As announced in February, Miles Partnership held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the upcoming session at the University of North Georgia in Dahlonega, GA from June 24-29.

The 2018 Marketing College scholarship recipients are:

Meredith Guzy, Alabama

Luke Wiggins, Arkansas

Veronica Benitez, Florida

Julie Harris, Georgia

Maddy Fritz, Kentucky

Adrienne LaFrance, Louisiana

Tina Blue, Mississippi

Angela Allen, North Carolina

Jessica Gardner, South Carolina

Samantha Ledford, Tennessee

Jenna Wagner, Virginia

Angela Barthelmess, West Virginia


Congratulations to these recipients and thank you to everyone who submitted an application. We look forward to holding this scholarship program again next year and encourage everyone to consider applying.

For more information on the Marketing College Scholarship Program for STS Marketing

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Content Director
Marketing, Personalization

5 Essential Things to Know Before You Dive into Personalization

Many companies are eager to begin personalizing content on websites, email newsletters, digital marketing channels and more. But before you jump into campaign creation and management, set yourself up for success by following a few simple guidelines:

1. Anticipate Time Needed

Personalization is not something to check off a to do list. It’s an ongoing process that requires input and time from content creators, designers, developers and more. From introducing new creative to evaluating and optimizing campaigns — personalization requires a certain level of commitment and dedicated resources. That in mind, it’s important to make sure the benefits of personalization — and your strategy to achieve success — are understood at all levels of your organization from the start. 

2. Audit Content

The basis of any good personalization campaign is stellar, engaging content. You must have enough content on your website and across other digital channels to support your personalization efforts. Before implementing a personalization campaign, audit your site to find gaps in content and create a plan to augment where

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Project Manager and Content Strategist
Marketing, Social Media

What the Changes at Facebook Mean for Tourism Marketers

Introduction: Facebook’s New Focus is Really Just Its Old Focus

User-generated content (UGC) was the fuel that drove Facebook’s growth. Facebook UGC includes status updates, information about yourself, your family and your weekly activities, photos of your favorite meals, videos of your cantankerous cat or of that look on your face the moment you stepped off the ledge of a bungee-jump.

However, since 2015, the sharing of original, user-generated content has declined markedly, while sharing of news articles and outside links has increased (think memes, BuzzFeed articles, videos of celebrity cantankerous cats). Instead of creating their own content and individual social context, Facebook users are sharing links and information from other websites or channels – creating an issue known as “context collapse”. This includes the legitimate and fraudulent use of Facebook to share real and “fake” news stories.  

Facebook is now taking steps to remedy this with new measures such as Facebook Stories – short user-

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For when you can't catch our live show
Spotlight Segment Webinar: Best Practice for Mobile Design
Spotlight Segment Webinar: Top Trends in Technology for Marketing - 360 Videos, Virtual Reality and Augmented Reality
Spotlight Segment Webinar: Content that Inspires Travel