How We Think

 see us in action
Catch our show-and-tell at events around the world
08.19.17 to 08.22.17
Birmingham, AL
Alabama Governor’s Conference on Tourism
The conference provides tourism professionals a chance to gather and learn about the economic impact of the industry on the Alabama economy, learn new strategies for marketing local Alabama attractions and amenities to visitors, raise money for scholarships through silent auctions and to celebrate achievements.
08.22.17 to 08.24.17
New Orleans, LA
Lt. Governor's Tourism Summit
The Louisana Lt. Governor's Tourism Summit is a “must attend” event that features a keynote address from the Lt. Governor, top educational speakers from around the country, workshops addressing the latest industry trends, opportunities to network with other tourism professionals and much, much more.
08.22.17
Washington D.C., DC
Destination DC's Annual Marketing Outlook Meeting
Join hundreds of hospitality and travel industry professionals at Destination DC's annual member meeting. Discover the latest trends in tourism, from hotel forecast data to U.S. travel policy to international marketing strategies. This event will help you and your business prepare for the year ahead.
 miles blog
Our team has lots of great ideas - and we're willing to share
Director of Research and Online Marketing
Technology, Tourism, Trends

Highlights from the Destinations International Convention 2017

It was the 103rd annual convention of the organization, which is the world’s leading industry body representing DMOs including CVBs, state and regional tourism organizations and national tourism offices. The convention, however, is the first for the organization under its new name and branding: Destinations International (formerly Destination Marketing Association International or DMAI). 

As the official marketing agency of Destinations International, Miles Partnership worked closely with the organization on their new branding, which stemmed from a range of research, creative review and testing, and international benchmarking, followed by the refinement and implementation of the final brand. 

The convention was also only the third in the long history of Destinations International Conventions to move outside the U.S. – to the eclectic, innovative event capital of Canada: Montreal. Home to Cirque du Soleil, the

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Director of Research and Online Marketing
Print/Publishing, Research

The Value of Print

View or download “The Value of Print” white paper 

For more than 100 years, print was the foundation of destination marketing. The Official Visitor Guide is almost as old as DMOs, which trace their origins back to the earliest convention and meetings bureaus set up in the late 1800s. Visitor guides published by cities, states and countries became a staple of visitor planning in the years after World War II — marketed via print or television advertising and a toll-free number available for consumers to order the guide. Orders for visitor guides became a major metric against which DMOs measured success in their marketing and campaign activity. Here at Miles, our origins as travel marketing experts go back 60-plus years. In the early decades of our company, print formed the primary way in which destinations presented and delivered travel information and content to prospective visitors.  

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Director of Research and Online Marketing
Travel

Destinations Add Their Hidden Gems to Atlas Obscura

Featured in the Global All-Stars session at the Destinations International Annual Convention 2017 was Dylan Thuras, co-founder of Atlas Obscura

Atlas Obscura is a widely popular website, book and tour company that connects travelers with the “hidden gems” and out-of-the-way locations in destinations across the world. From the forgotten historic ruins to hidden works of art and thriving local bars hidden down back streets, Atlas Obscura celebrates the special, quirky and largely unknown attractions and activities of destinations. 

In conjunction with Atlas Obscura, Miles held a competition around Dylan’s presentation at the Destinations International Annual Convention. More than 60 destinations submitted their own hidden gems sourced from their locals, visitors and staff. Dylan and his team at Atlas Obscura assessed all entries to rank their uniqueness, interest and obscurity – coming up with five finalists, a winner and a wider list of runners up. All of the finalists will be listed on Atlas Obscura and the winner will be highlighted as the place of the day. All of the

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 our white papers
Research-based decision making is the key to our success
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For when you can't catch our live show
State of the American Traveler- TECHNOLOGY EDITION (Spring 2017)
2017 State of the American Traveler DESTINATIONS EDITION (Winter 2017)
Phocuswright’s Top 10 Trends, Challenges & Opportunities in Travel for Destinations