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But when devastating floods ravaged several counties – killing 23 people, destroying 2,500 homes and leveling entire towns – our partners in Wild, Wonderful West Virginia did the opposite. They hit the “pause” button on all marketing efforts.
Not because they were giving up, but because they wanted to help.
Under the rallying cry #WVstrong, Tourism Commissioner Amy Shuler Goodwin sent her crew of marketing professionals out in the field, where they delivered supplies, helped clear debris and, sometimes, just offered a shoulder to cry on or a hug to those who had lost nearly everything in one of the worst catastrophes in state history.
“West Virginians take care of our own,” read a post on the state’s Facebook page, showing a video of Goodwin’s staff in action. “It is just who we are here in West Virginia.”
I like arriving at a destination in the middle of the night and falling asleep to visions of my surroundings. This was especially true on a recent trip to Guam, with time and distance magnifying the effect. Daylight didn’t disappoint.
Outside my window the powder-blue 82-degree water lapped atop a coral reef, and soon enough it felt as good as it looked. Darting fish and abundant coral looked great through my diving mask while deeper, shipwreck scuba dives beckoned.
Guam is one-tenth the size of Delaware, so nothing is more than an hour’s drive from the action hub of Tumon Bay. It’s much closer to Japan than any place in the US, and truly an island as strategic as it is beautiful. Just a mile from the sandy shores of Tumon’s famous bay and beaches, Two Lovers Point offered a pilot’s perspective of the amazing coral reefs 450 feet below. The promontory took its name
The latest Technology Edition of The State of the American Traveler asked US leisure travelers about their reaction to, and use of, Google’s new curated content for destinations (see example for Portland below).
This new presentation of content pushes down organic search results (for DMOs) and is curated and controlled by Google. The destination summary information, images and “Points of Interest” are curated by Google from relevant websites. To date, Google has not indicated if there is any formal way in which destinations (or others) can help inform or complement this content – outside of optimizing your web content and hoping to be included in the curated content (or, of course, by buying paid ads). This new display – which is focused on a more mobile centric traveler – works alongside Google’s changes to its paid search ads. (See
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