How We Think
Catch our show-and-tell at events around the world
New Orleans, LA
Washington D.C., DC
Our team has lots of great ideas - and we're willing to share
It was the 103rd annual convention of the organization, which is the world’s leading industry body representing DMOs including CVBs, state and regional tourism organizations and national tourism offices. The convention, however, is the first for the organization under its new name and branding: Destinations International (formerly Destination Marketing Association International or DMAI).
As the official marketing agency of Destinations International, Miles Partnership worked closely with the organization on their new branding, which stemmed from a range of research, creative review and testing, and international benchmarking, followed by the refinement and implementation of the final brand.
The convention was also only the third in the long history of Destinations International Conventions to move outside the U.S. – to the eclectic, innovative event capital of Canada: Montreal. Home to Cirque du Soleil, the
For more than 100 years, print was the foundation of destination marketing. The Official Visitor Guide is almost as old as DMOs, which trace their origins back to the earliest convention and meetings bureaus set up in the late 1800s. Visitor guides published by cities, states and countries became a staple of visitor planning in the years after World War II — marketed via print or television advertising and a toll-free number available for consumers to order the guide. Orders for visitor guides became a major metric against which DMOs measured success in their marketing and campaign activity. Here at Miles, our origins as travel marketing experts go back 60-plus years. In the early decades of our company, print formed the primary way in which destinations presented and delivered travel information and content to prospective visitors.
Featured in the Global All-Stars session at the Destinations International Annual Convention 2017 was Dylan Thuras, co-founder of Atlas Obscura.
Atlas Obscura is a widely popular website, book and tour company that connects travelers with the “hidden gems” and out-of-the-way locations in destinations across the world. From the forgotten historic ruins to hidden works of art and thriving local bars hidden down back streets, Atlas Obscura celebrates the special, quirky and largely unknown attractions and activities of destinations.
In conjunction with Atlas Obscura, Miles held a competition around Dylan’s presentation at the Destinations International Annual Convention. More than 60 destinations submitted their own hidden gems sourced from their locals, visitors and staff. Dylan and his team at Atlas Obscura assessed all entries to rank their uniqueness, interest and obscurity – coming up with five finalists, a winner and a wider list of runners up. All of the finalists will be listed on Atlas Obscura and the winner will be highlighted as the place of the day. All of the
For when you can't catch our live show