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 see us in action
Catch our show-and-tell at events around the world
03.27.17 to 03.29.17
Knoxville, TN
STS Spring Symposium
This March the Southeast Tourism Society presents their annual Spring Symposium (#STSSpring17) along with SETTRA's Annual Tourism Research Symposium and the Marketing College Class of 2016 Graduation.
03.28.17 to 03.29.17
Washington,
USA
Destination Capital Hill
Destination Capitol Hill (DCH) is the U.S. Travel industry's premier legislative fly-in.The event brings travel leaders from across the country to Washington, D.C. to educate policymakers about the power of travel. The program combines a legislative day on Capitol Hill with advocacy training, guest speakers and peer-to-peer networking. DCH provides delegates with an opportunity to learn about upcoming legislation that impacts travel, network with peers and meet with members of Congress to stress the importance of travel as an economic driver. 
04.05.17 to 04.06.17
Stowe,
USA
Vermont Tourism Summit
The Vermont Tourism Summit (formerly the Vermont Travel Industry Conference, VTIC) draws one of the largest gatherings of tourism professionals in the state including owners, managers and employees of the many businesses connected to this important segment of the economy.
 miles blog
Our team has lots of great ideas - and we're willing to share
Director of Research and Online Marketing
Marketing, Social Media

The Four Lessons of Social Media-led Marketing

Part 2 of a 3 Part Video Series 

Watch Part 2 of the video series featuring Jesse Desjardins, Global Manager of Content & Social for Tourism Australia

Watch Part 1 of the video series, where Jesse takes us back to the 1980s and perhaps the most successful tourism campaign of the 20th century.

We continue our video series distilling the lessons from Tourism Australia’s move from its hugely successful Paul Hogan-led campaigns of the 1980s to a social media-led marketing approach in the 2010s. In this second part, Jesse Desjardins (Global Head of Content & Social at Tourism Australia) shares his four best practices for marketing with the voices and content of your community, visitors and partners:

#1: Create Value Not Vanity

This is particularly apt with the explosion of Influencer proposals that many destinations and tourism businesses are receiving.  These pitches are often focused on building the “brand” of the influencer rather than the amplifying the story of their client.  

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Director of Research and Online Marketing
Marketing, Social Media

Tourism Australia: From One Spokesperson to Millions

Part 1 of a 3 Part Video Series 

Watch Part 1 of the video featuring Jesse Desjardins, Global Manager of Content & Social for Tourism Australia

With a laconic “Come and say Gi'day” Paul Hogan became the face of Australia – offering viewers to “slip an extra shrimp on the ‘barbee’ for you.” The 1980s TV ads were arguably the most successful tourism campaign of the 20th Century – propelling Australia from 12th in the consideration set of American travelers to number 1. They turned Paul Hogan, a.k.a “Crocodile Dundee” into an international media and film star. The ads were the flagship example of a big, bold tourism campaign grapping public attention and creating desire. One to millions, using expensive mainstream media and lots of money. To play in this marketing landscape you needed big ideas, big budgets and often a single spokesperson or star to make the pitch. 

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Content Strategist
Content, Marketing

Content That Inspires Travel

This content was originally presented as part of The State of the American Traveler - Destinations Edition webinar presented in March 2017 by Miles and Destination Analysts with support from the Southeast Tourism Society and Destination West.

While research identifies what types of content resonates with travelers when they’re making destination decisions, it’s how we, as marketers, creatively develop and execute this content that really connects with those travelers and inspires them to choose your destination. 

That is why it’s so important to have a rich collection of inspirational content –words, photos and videos that connect with travelers on an emotional level and offer the “why” and the “wow” of the place in addition to the “how” content such as partner listings, maps and deals. This type of inspirational content is how you position your destination to potential visitors so that they select you over anywhere else they may be considering. 

With that in mind, let’s take a quick look at a few examples of inspirational DMO content from around the world. Some of these are destinations that we work

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For when you can't catch our live show
2017 State of the American Traveler DESTINATIONS EDITION (Winter 2017)
Phocuswright’s Top 10 Trends, Challenges & Opportunities in Travel for Destinations
The State of the American Traveler - GENERATIONS EDITION including their use of Social Media/UGC