How We Think

 see us in action
Catch our show-and-tell at events around the world
10.24.16 to 10.26.16
Fort Lauderdale, FL
2016 TTRA Marketing Outlook Forum
The industry's leading strategic travel forecast conference combining industry networking and quality educational programs.
11.07.16 to 11.09.16
London,
England
World Travel Market
A leading business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals.
11.14.16 to 11.17.16
Los Angeles, CA
PhoCusWright Conference
"Funnel Revolution" is the theme for this years event.  
 miles blog
Our team has lots of great ideas - and we're willing to share
Creative Director, Miles Hospitality
Technology, Trends

8 Trends & Takeaways from Digital Summit

This summer I attended Digital Summit, a marketing conference with industry leaders that covers everything from content to email, social media, UX and design trends, mobile marketing and so much more. I attended sessions and roundtable discussions with experts from Microsoft, Apple, Pinterest, Instagram, Shutterstock, StumbleUpon, BlueHornet and many other significant players in the digital space. 

Here are my top trends and takeaways from the event:

#1: Email is Alive and Well

Ask anyone—Gen Y, Millennials, Boomers—and the one thing they can agree on is that email is here to stay, and they plan on using it to communicate for years to come. In order for you to successfully reach these key audiences, you need to ensure your email marketing is Portable, Personal and Prescriptive. 

     Portable: “The thumb is king.” Your email must be able to go where the user goes; if it can’t follow the user through his/her day, it’s no longer relevant. If your email looks bad on mobile, consumers delete it.

 

Read More
Vice President of Miles Hospitality
Hospitality, Marketing

Four Quick Strategies for Improving Conversion

For hotels and resorts, the competitive landscape has become increasingly ugly over the last 18 months. Organic traffic growth has significantly slowed (see Kim Palmer’s recent post on this subject for more). Competition in the PPC marketplace has cut purchase power. Increasingly aggressive OTAs spend millions convincing customers not to book direct. Even companies that have up until recently been considered partners are implementing programs that leech both traffic and dollars away from the hotel. 

What’s an independent hotel to do?

In the face of these challenges, hoteliers are increasingly turning to optimization techniques to maximize their conversions on the traffic they already have, effectively doing more with less. The whole point of the optimization process is that there aren’t any easy answers – you’ll only discover what works best for your business by carefully studying analytics and methodically testing changes to visual hierarchy, messaging and

Read More
Account Executive
Travel

Shake, Shuffle and Roll

I always wanted to take a road trip based purely on chance, so for 48 hours I let a deck of cards and a pair of dice dictate my route.

My rules were simple: draw a card, then roll the dice. Spades meant head north, clubs south, hearts west, diamonds east. The dice would determine the number of miles until the next draw. So a jack of hearts followed by a toss with a five and a two meant go west either 25 or 52 miles – my choice. I added four jokers to the deck to serve as wild cards good to go any direction I wanted.

My starting point was a recent Saturday morning Green Bay, Wisconsin, and my only restriction was that I had to be in Minneapolis, Minnesota, the following Monday afternoon. The rest I left to chance. 

I brought a pillow in case I ended up without a hotel room, and a passport if the route led into Canada. I hoped to travel to the blank

Read More
 our white papers
Research-based decision making is the key to our success
 our white papers
Research-based decision making is the key to our success
 browse our webinars
For when you can't catch our live show
DMO Destination Marketing Optimization
Miles Navigator: Mobile Metrics, Best Practices and Practical Tips
Responsive Design: A Way Forward