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I recently attended the Email Evolution Conference in New Orleans, Louisiana. The conference brought together hundreds of experts in all aspects of email marketing — from content development to deliverability to SPAM compliance and more. Together, we explored the complexities of people-based marketing, the consequences of a bad email capture form, and the joys of marching in a traditional New Orleans second line parade. Needless to say, we covered it all.
Below, five key takeaways from the experts in email.
1. Deliverability is Key
It doesn’t matter what you have to say, if you’re not even able to say it. Deliverability can make or break your email strategy. According to The Relevancy Group, nearly 52 million email messages marketers send annually never even reach the inbox. Issues with HTML coding, photo and text links, domain and IP reputation and more can all impact your deliverability. Make sure to consistently check your bounce rate, open rate and reputation data to prevent deliverability issues.
“What does the fox say?”
“What is zero divided by zero?”
“Is winter coming?”
For years, Apple users have been asking Siri to answer all sorts of questions, some not quite as innocent as the ones above. And for years, Siri has been delivering clever answers – but she’s also been learning.
Machine learning is a part of artificial intelligence (AI), and it’s how technologies like Siri, Amazon Alexa, Google Assistant and Microsoft’s Cortana are getting better and better at providing quality answers. Voice assistants don’t work alone, though; it’s up to us to make sure our sites are giving them the content to respond to voice searches.
For the most part, voice searches return similar – if not identical – results as typed queries. Users are still taken to a search engine results page, with a couple of possible exceptions. (As an example, if someone asks for directions on a mobile device, he may be taken to the device’s mapping app instead.)
If you’re already using SEO best practices and your site is showing up in results for typed queries, you’re in good shape. But there are steps you can take to boost
It’s the type of place where going out for lunch might mean grabbing a spear gun to go hunt for reef fish. A place where a walk to the beach may put you in a line behind a village chief, who clears the path with his machete. It’s home of the USA’s only south-of-the-equator national park, a tropical paradise where magical ocean blues and steamy jungle greens collide.
Most people know American Samoa is “somewhere down there” when pointing to its approximate location on a globe or map. But few can actually pinpoint this collection of seven Polynesian islands. It has been a part of the USA before Oklahoma, Arizona, New Mexico, Alaska and Hawaii became states. The territorial capital and main port of Pago Pago is fun to say and surprisingly easy to reach, just a five-hour flight from Honolulu. The independent country of Samoa is just 60 miles but 24 hours away, as the international date line runs right between the islands.
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