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Catch our show-and-tell at events around the world
05.21.17 to 05.24.17
Ponte Vedra Beach, FL
Florida Attractions Association 2017 Annual Conference
The Florida Attractions Annual Conference offers three days of world-class speakers, engaging breakouts and roundtables, and opportunities to connect with peers in a unique environment that can only be found in our industry. This event is perfect for all attraction industry professionals as well as industry suppliers from across the country.
06.02.17 to 06.04.17
Miami, FL
Caribbean Hospitality Industry Exchange Forum
The Caribbean Hospitality Industry Exchange Forum, or CHIEF, is the premier educational forum for Caribbean hospitality and tourism professionals. CHIEF is where the hospitality industry comes to connect, learn best practices, share ideas, brainstorm creative solutions to current challenges and build relationships.  
06.03.17 to 06.07.17
Washington, DC
IPW 2017
IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. Over 1,000 U.S. travel organizations from every region of the USA and over 1,300 buyers from more than 70 countries conduct business negotiations that result in the generation of more than $4.7 billion in future Visit USA travel.
 miles blog
Our team has lots of great ideas - and we're willing to share
Content Director
Marketing, Trends

5 Takeaways from the Email Evolution Conference

I recently attended the Email Evolution Conference in New Orleans, Louisiana. The conference brought together hundreds of experts in all aspects of email marketing — from content development to deliverability to SPAM compliance and more. Together, we explored the complexities of people-based marketing, the consequences of a bad email capture form, and the joys of marching in a traditional New Orleans second line parade. Needless to say, we covered it all. 

Below, five key takeaways from the experts in email. 

1. Deliverability is Key

It doesn’t matter what you have to say, if you’re not even able to say it. Deliverability can make or break your email strategy. According to The Relevancy Group, nearly 52 million email messages marketers send annually never even reach the inbox. Issues with HTML coding, photo and text links, domain and IP reputation and more can all impact your deliverability. Make sure to consistently check your bounce rate, open rate and reputation data to prevent deliverability issues.

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Interactive Content Director
SEO, Trends

How to Optimize Your Site for Voice Search

“What does the fox say?”

“What is zero divided by zero?”

“Is winter coming?”

For years, Apple users have been asking Siri to answer all sorts of questions, some not quite as innocent as the ones above. And for years, Siri has been delivering clever answers – but she’s also been learning.

Machine learning is a part of artificial intelligence (AI), and it’s how technologies like Siri, Amazon Alexa, Google Assistant and Microsoft’s Cortana are getting better and better at providing quality answers. Voice assistants don’t work alone, though; it’s up to us to make sure our sites are giving them the content to respond to voice searches.

For the most part, voice searches return similar – if not identical – results as typed queries. Users are still taken to a search engine results page, with a couple of possible exceptions. (As an example, if someone asks for directions on a mobile device, he may be taken to the device’s mapping app instead.)

If you’re already using SEO best practices and your site is showing up in results for typed queries, you’re in good shape. But there are steps you can take to boost

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Account Executive
Travel

The Exotic, Remote Southern Hemisphere USA

It’s the type of place where going out for lunch might mean grabbing a spear gun to go hunt for reef fish. A place where a walk to the beach may put you in a line behind a village chief, who clears the path with his machete. It’s home of the USA’s only south-of-the-equator national park, a tropical paradise where magical ocean blues and steamy jungle greens collide.

Most people know American Samoa is “somewhere down there” when pointing to its approximate location on a globe or map. But few can actually pinpoint this collection of seven Polynesian islands. It has been a part of the USA before Oklahoma, Arizona, New Mexico, Alaska and Hawaii became states. The territorial capital and main port of Pago Pago is fun to say and surprisingly easy to reach, just a five-hour flight from Honolulu. The independent country of Samoa is just 60 miles but 24 hours away, as the international date line runs right between the islands.

This

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For when you can't catch our live show
2017 State of the American Traveler DESTINATIONS EDITION (Winter 2017)
Phocuswright’s Top 10 Trends, Challenges & Opportunities in Travel for Destinations
The State of the American Traveler - GENERATIONS EDITION including their use of Social Media/UGC