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By now, it’s no secret that the marketing landscape is ever-changing. As new technology launches and the latest trends arise, it’s important to check-in with your communication strategy and assess what and how you’re communicating with your target audiences.
For many travel and tourism organizations, email marketing continues to be a critical communication channel and means of connecting with travelers, increasing brand awareness and driving visitation. Historically, it’s also been a valuable source of data and performance measurement (see our previous blog on Apple’s mail privacy protection setting updates for more information).
With the increasing emphasis on visual content on social media, ensuring accessibility for all is paramount. Visuals on social media are not merely pictures; they convey information, evoke emotions and tell stories about your brand and your values. But what about those who rely on sound or touch to navigate the online space? Enter alternative text, also known as “alt text.”
Social media accessibility is no longer just a good-to-have feature; it's an essential tool in the arsenal of any effective marketer. Along with promoting inclusivity, alt text ensures that content reaches the widest possible audience.
In this blog post, we’ll dive deeper into alt text, describing the purpose and providing instructions on how to use alt text for visual content on social media platforms.
Understanding Alt Text
Alt text offers a concise description of an image's primary visual information. Although generally invisible to sighted users, alt text embodies the core content and purpose of an image. Have you ever stumbled upon a webpage where an image failed to load, but a brief description popped up instead? That's alt text in
Destination organizations and the tourism industry should support sensible, balanced STR policies.
- Short-term rentals (STRs) are now a major part of visitor accommodation choices in many destinations
- A lack of thoughtful, balanced regulations and management has prompted a global backlash against STRs
- Only 13% of destination organizations are currently involved in providing input regarding how STRs are managed in their destinations
- Miles Partnership helped lead a global study that identifies eight best practices to manage and market STRs in a smart, balanced way in your destination
Caption: Short-term rentals in Galveston, Texas, are a major part of accommodation in the