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DIY Technology: AI-Powered Chatbots
Tools like Chatfuel let you create your own chatbot
This is the second of a series of posts focused on free tools that enable marketers to quickly and easily harness new technologies
Check out the other post in this series here
Another new major technology impacting today’s marketing landscape is Artificial Intelligence, or AI. This is one of the technologies that I think will have the greatest impact on marketing as we move into the future, and it’s already being widely adopted by major brands.
One of the most pervasive ways that brands are utilizing AI now is through chatbots. I’m sure you’ve experienced a chatbot — I use the one in my Bank of America app weekly (the chatbot’s name is, aptly, “Erica”), and I just unsubscribed from my NYT Crossword subscription via chatbot. It’s almost like talking to real person, without actually having to talk to a real person.
This new communication tool is gaining momentum: more than 4 billion devices had voice-powered assistants in 2018, and consumers, especially Millennials, actually seem to prefer Live Chat over other forms of
Farewell, Google Trips App
The death of the app is another step forward for Google’s ambitions in travel
In June, the Google Trips app was announced among the most recent internments in the Google Cemetery. The free-standing travel app product that was available for both iOS and Android devices had lived a relatively short life (born 2016), but it had evolved quite a bit in three years, and even garnered some speculation that it could grow into an all-in-one super app thanks to its easy integration of reservation management, itinerary building tool, activity and dining recommendations, and more. But, alas, it wasn’t meant to be.
Thanks to our Google DMO Partnership Support Services program, we’ve spent a lot of time getting to know Trips. We learned quite a bit about it over the last couple years, which has also led to some speculation about might happen next now that’s passing into
Chasing Powder: Air Travel with your Skis
Have you ever wanted to ski or snowboard in a location that required you to get on a plane, but then you didn’t know how to get your gear where you needed it? Or wondered if it was even worth the hassle?
As someone who’s traveled far and wide chasing powder, I’ve learned a thing or two about packing my gear (and not having my own) on several ski trips. Living in Denver, my boyfriend and I have driven to ski resorts in Colorado, Idaho and Utah, but have traveled by air to ski in Michigan, Montana, Wyoming, France and Japan.
If you’re anything above a casual skier, I would recommend bringing your own gear with you on your ski adventures, even though it is some extra hassle and cost. Below are reasons why:
- Getting used to new boots, bindings or skis is NOT what you want to be wasting time on when you should be out shredding new territory. No one likes catching an edge they wouldn’t normally or getting cramps because their boots don
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