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Head of Research and Insights

The Time to Act is Now: 26 for COP26

26 Practical Actions for Destinations to Address Climate Change

Download part one of the white paper, "26 for COP26," here. 

“We are at a unique stage in our history. Never before have we had such an awareness of what we are doing to the planet, and never before have we had the power to do something about that. Surely we all have a responsibility to care for our Blue Planet” - Sir David Attenborough

The global gathering of scientists, business and political leaders at the 26th Climate Change conference, “COP26,” in Glasgow has concluded. Despite the event marking the 26th effort to create climate change solutions, the meeting resulted in mostly talk and not a lot of action towards addressing climate change—speaking to the ongoing and central problem: aspirations and

ePublications Developer
Email Marketing

3 Things a Recipient Sees Before Opening an Email

As an email designer, “Your most important job is to get them to open the next one,” says Alex Williams, Vice President and Creative Director at Trendline Interactive. That means your email isn’t necessarily successful if it gets opened; it’s successful if the subscriber likes the email so much they want to open the next one they receive in their inbox.

An email’s chance for success begins as soon as it arrives in a recipient’s inbox. In this article, I’ve focused on three things a recipient sees before opening an email: the sender name (also known as the from name), subject line and pre-header text (also known as preview text), and how you can improve each one of them.

Sender Name

The sender name (also known as the from name) is the name displayed in your contact’s inbox. This is different from the sender address (also known as the from address), which includes an @ followed by a domain name.

One of the first questions a subscriber might ask when receiving a new

Running with Camerun Peoples

“Touchdown - Camerun Peoples!” That’s a common phrase Appalachian State fans have heard over the years thanks to the electrifying play of one of the best running backs in college football, Camerun Peoples.

But what does a college football athlete have to do with destination marketing? Not much if you had asked a year ago. But thanks to new name, image, likeness (NIL) laws set by the NCAA, Miles was able to help Explore Boone become one of the first destination marketing organizations to partner with a NCAA athlete. 

A Winning Combination

It all started when the NCAA updated their NIL laws in June of 2021. The groundbreaking change had an immediate impact on collegiate athletes looking to diversity their talents and strengthen their brand.

As luck would have it, Explore Boone didn’t have to look very far to find their next brand ambassador because for the last three

How We Think