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Miles Partnership Acquires Tourism Media Agency, Ad+genuity Marketing Solutions
Miles expands its capabilities in media services and adds regional offices in Boston and Los Angeles.
SARASOTA, FL (January 2019) — Miles Partnership, a leading tourism marketing consultancy, announced that it has acquired Ad+genuity Marketing Solutions, a Boston-based full-service media agency serving the tourism industry since 2006. Ad+genuity, with expertise in omni-channel media planning and comprehensive cooperative marketing development and execution, was founded by tourism marketing veteran Tania Leichliter. Ad+genuity’s clients include state and local tourism organizations, hospitality businesses, ski resorts, attractions and tour operators.
Ad+genuity provides Miles Partnership with expanded expertise in full-service media and managed cooperative program development and execution services. Ad+genuity will remain an independent business unit of Miles, serving its legacy clients while integrating to expand service expertise to Miles’ roster of international clients. The two firms began integrated operations in January 2019.
Ad+genuity Founder and CEO Tania Leichliter joins Miles Partnership as Senior Vice President and will provide expertise in building out Miles Partnership’s
Online Video and the Importance of Storytelling
After a rousing weekend in Anaheim attending VidCon 2018, I’m happy to say -- long live the King! Storytelling still reigns supreme in the world of online video. And, this shouldn’t come as a surprise to, well, anyone. After all, humans are hardwired for storytelling. For as far back as we’ve existed on this planet, stories have been shared and passed down through generations—cave drawings, ancient religious texts – it’s as if storytelling is embedded in our DNA.
“Without stories, humanity would not exist. Stories help us explain our view of the world and share that with others to bind us as communities.”
(Cassie Roma, VidCon 2018)
In the realm of destination marketing, great stories can form the building blocks of trust, and trust is what motivates and persuades us to act (or book). As evidenced by the staggering number of YouTube viewers who faithfully follow the stories of their favorite Creators, when the story is compelling, people will watch. The analytics don’t lie, narratives of a visitor’s experience in a destination has been proven to be far more compelling to would-be travelers
The Importance of Welcome Emails
Yes, your email program does need a welcome email
In everyday life, when you meet somebody new, you say hello and tell them a little about yourself. You might also ask questions to learn more about the person you just met.
In email marketing, the welcome email is a similar chance to get to know your new (and normally highly engaged) subscribers.
Research shows that subscribers who receive a welcome email show 33% more engagement than subscribers that do not. In most instances, your welcome email is your first opportunity to meet your audience, and in turn learn a little more about them. It’s also their first opportunity to meet you, so having a well-thought-out welcome email is a great way to start that relationship off right.
Unfortunately, for many marketers, the welcome email is usually an afterthought — something quickly created to just say, “Thanks for signing up.” It’s not exactly a warm welcome.
Luckily, we’re here to share a few tips for making the most of your welcome emails and using them to create long-term connections with new subscribers.
The subject line of your welcome email is your first chance to “talk” to a new subscriber. A simple “
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