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While at the Digital and Social Media Marketing Summit in Denver, an overarching message became clear as the last speaker finished her presentation. With a range of topics from influencer marketing to artificial intelligence, each one presented an alternative way to effectively reach target audiences through personalization.
Three key takeaways from the summit are summarized below:
Branding & “You-Centric” Marketing
To start off the conference, brand strategist Melanie Spring said, “your brand is what everyone else is saying about you, not what you’re saying about yourself.” While brand strategy plays an important role in marketing, it’s ultimately the customers’ perception that will define who you are as a brand. That’s why it has become more important than ever to meet your customer where they are, not where you want them to be.
One way to do this is by creating personal and valuable interactions in what business owner, Shahla Hebets deems “You-Centric” marketing. Examples shared throughout the day included:
- Sharing business impact on topics customers care about such as
The fourth industrial revolution has changed the way we live and has made email communication to those with visual impairment easier. According to the World Health Organization (WHO), 1.3 billion people worldwide live with some type of visual impairment; 217 million living with moderate to severe vision impairment and roughly 36 million people in the world are blind. Voice assistant technology (such as Siri, Echo, Google Home, etc.) can help make your emails more accessible to everyone, if coded properly.
Coding your emails for voice assistant technology is essential for giving your subscribers with visual or hearing impairment a good experience. Here are four coding tips you can use for creating a more accessible email:
1. Set your role attribute in the table tag to “presentation”.
Today, screen readers are beneficial for reading your email out loud but if not coded correctly it can give your subscriber a terrible experience. With a mind of its own, screen readers read each column in a row before even getting to the real
5 Trends Reshaping the Future for Destinations
This is part of a three-blog series recapping the presentations from Global All-Stars 2019.
Since 2011, Miles has hosted the Global All-Stars mainstage session at the Destinations International Annual Convention, one of the largest gatherings of destination marketing organizations (DMOs) in the world. Over the last 8 years, Global All-Stars has showcased innovation and served as a leading platform for sharing exciting new ideas, insights and inspiration from around the world.
At the 2019 Annual Convention in St. Louis, Missouri, three speakers presented at Global All-Stars with a unifying theme of trust exploring the segments of: “Trust in the Future” (Mark Ellwood, Conde Nast Traveler), “Trust in Place” (Signe Jungersted, Copenhagen) and “Trust in the Brand” (Allon Cohne, Vibram).
Trust in the Future
Mark Ellwood, Contributing Editor for Conde
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