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Earlier this summer, members from the Miles team attended the 2018 Destinations International Annual Convention in Anaheim, California. The 104th Annual Convention brought together over 1,600 industry members for a jam-packed event full of insightful sessions and opportunities to learn about the latest topics and trends in the industry. Our team had a great time and we’re already looking ahead to the 2019 Annual Convention in St. Louis next summer!
Here is a recap of Miles’ participation at the convention along with some additional resources you might find helpful including access to session recordings and presentation decks:
Global All-Stars Mainstage Session
This year’s Global All-Stars brought together three speakers and three critical trends that are reshaping destinations and travel. Airbnb’s Cassidy Blackwell shared insight into destination storytelling highlighting the elements that drive Airbnb’s most compelling and buzzworthy content. From the latest in Placemaking, DIALOG’s Alan Boniface explained the new emerging trend of how reimagining downtown and public spaces can benefit visitors, businesses and locals
Official Destination Websites and Visitor Guides reach and engage with a highly engaged audience. Research shows these readers and online users are among the most qualified audience in the travel industry. They have a high likelihood of traveling to the destination and use these resources to make booking decisions. This audience is one of the most valuable assets of a DMO and of tremendous appeal to industry partners. Creating opportunities to reach this highly qualified audience is a win-win opportunity: generating revenue and additional content for the DMO, offering a high-quality advertising opportunity for the industry and creating engaged leads and new visitors and guests.
Reoccurring and independent third-party research studies have highlighted the unrivalled quality of the audience offered by destination visitor guides, websites, email programs and more. DMOs typically invest in brand campaigns, rich destination content (i.e.: editorial, images, video) and visiting media programs that generate awareness and desire for a destination among potential travelers. This high degree of awareness,
Destination Marketing Organizations (DMOs) date back to the 19th century with the establishment of the Detroit Convention and Businessmen’s League in 1896 – an organization that later evolved into the Detroit Metro CVB.
The United States has been the pioneer and innovator in destination marketing, including creative private – public funding models and partnerships. Early destination marketers were often larger than life personalities who used a savvy combination of evocative storytelling, boosterism and specific events to put their city, territory or state on the map.
Klondike Gold Rush - Seattle Seizes the Opportunity
The Klondike Gold Rush at the end of the 19th century illustrates this combination. Though just one of many West Coast cites competing for the opportunity, Seattle’s Chamber of Commerce seized the initiative through a private – public partnership. Funding an advertising blitz in Eastern US cites, paid for by
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