research and insights
Research-based decision making is the key to our success
 our white papers
Research-based decision making is the key to our success
 browse our webinars
For when you can't catch our live show
The State of the International Traveler 2021
The Value of DMOs: Best Practices for Official DMO Websites & Visitor Guides
The State of the American Traveler Webinar: Destinations Edition 2021
 miles blog
Our team has lots of great ideas - and we're willing to share

The State of the American Traveler's New Dynamic Dashboard

Users can now drill in greater data and detail from the research and customize the results to their needs

The State of the American Traveler is one of the nation’s leading leisure travel research reports. The State of the American Traveler examines the travel intentions, interests and behavior of American travelers probing on 4 specific themes in each quarterly edition. Published by Destination Analysts for more than 13 years – Miles Partnership has been a close partner and sole sponsor of this research for almost a dozen years.  The sponsorship has allowed us jointly to share invaluable insights and actionable information

VP of UX & Optimization

Five Critical Digital Marketing Tasks for Tourism and Hospitality Businesses

2021 promises continued volatility for tourism and hospitality businesses around the world as rolling lockdowns and rapidly changing restrictions create both disruptions and opportunities. Here are five critical and completely free digital marketing tasks that your business or businesses in your destination need to be on top of. 

Watch the 10-minute summary video here:

#1 - Claim all your business listings.

This seems obvious, but Miles Partnership has audited over 100,000 business listings across 238 destinations around the world and found between 25% and 40% of the business listings in a given destination are unclaimed. Focus on claiming business listings on platforms with the biggest footprint first. In order of importance, that’s Google My Business (GMB), Apple Maps, Facebook and TripAdvisor. Particularly in North America

Head of Research and Insights

Funding for Tomorrow

10 international best practices in tourism taxation and funding from two major studies across both North America and Europe

  • Access the full tourism funding reports, webinar and resources on the Funding for Tomorrow resource page here

The COVID-19 pandemic has created the largest crisis ever in the history of travel and tourism. It has also profoundly impacted tourism tax revenues and the funding for Destination Marketing and/or Management Organizations (DMOs). 


How We Think

 see us in action
Catch our show-and-tell at events around the world
04.01.21 to 05.06.21
Virtual, WI
Wisconsin Governor's Conference
Wisconsin Department of Tourism has reimagined WIGCOT 2021 as a series of four, half-day, virtual programs and they're so excited about what's in store! Join them as they carve the path forward for tourism.
Atlanta, GA
Travel South Global Summit
Gather with fellow industry leaders from around the Travel South region for the inaugural Travel South Global Summit, April 14, 2021 in Atlanta, GA. This is a new event where experts and industry leaders will come together to share best practices and coordinate tactics focused on international advertising, marketing and sales. 
04.21.21 to 04.22.21
Virtual, NC
North Carolina Governor's Conference
The annual Visit North Carolina 365 Conference is the state’s premier travel industry event. Bringing together more than 500 of the state’s tourism industry leaders, the conference provides opportunities to catch up on the latest trends and issues facing the travel industry, hear insights from industry experts and network with other travel and tourism professionals.