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Data Privacy and the Future of Marketing for DMOs, Attractions & Suppliers
Entering 2020, marketers will discover a changing digital world governed by a new set of laws — most notably from the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), which went into effect on January 1 and is the first large-scale U.S. law protecting consumers’ digital data. Known to some as “GDPR Light,” CCPA poses new challenges to for-profit businesses working in California.
So what’s next on the horizon for digital privacy? And what do marketers need to be prepared for?
In my opinion, the greatest threat to today’s digital marketing space is privacy legislation. I’m not saying that it isn’t needed — it most definitely is — but how it is enacted is going to be critical to our industry surviving.
The internet has broken down civic borders and made our world a much more global community, but our laws still follow a traditional civic model. If our industry cannot prove our ability to self-regulate and compromise in legislation at the federal level, we risk individual municipality-driven laws that will cripple our ability to market, transact and measure our success across borders
20 Questions to Ask People About Their Vacation
One of the biggest perks of working for Miles is the generous open vacation policy. We love to travel, and it shows. From Africa to Asia to Antarctica, it seems like we’re always spotting a fellow coworker on Instagram, posting their vacation pictures from some far-off place. And I can’t complain—it’s great inspiration, especially as my travel wish list grows ever-longer and my comfort level of venturing to increasingly remote places expands. So when my colleague arrives in-office with that post-vacation glow, I want to know more than the typical two-step: “How was your trip? What was your favorite part?” (Because really, isn’t that what everyone asks?) I want to know details. I want to know the obstacles, the stuff they didn’t post on Instagram. What I’m really asking is: “Should I go, too?” Here are some of my favorite questions, but I’d love to hear your suggestions as well.
Happy travels!
1. What surprised you the most?
2. What was the biggest difference in how people live there, compared to here?
3. How was the language barrier/your ability to communicate with people?
4. What did you do for
Destination Management in Action - Part 1
This is the first blog in a two-part blog series.
Though the pressures created by tourism numbers and growth is a worldwide problem, many innovative examples of how DMOs respond to these issues can be found in Europe. In our webinar, “The State of the American Traveler, Destination Management Edition,” Signe Jungersted, CEO & Founding Partner of Group NAO (and former Director of Development at Wonderful Copenhagen), joined us to share examples of the variety of ways DMOs are responding to the impact of crowding, congestion and other negative social and/or environment impacts of tourism.
1. Don’t Focus on the Obvious.
I Amsterdam has famously announced that they are no longer investing a single Euro into marketing and now are entirely focused on destination management. One visible indication was the removal of one of the “IAmsterdam” signs that were previously outside the Rijksmuseum Amsterdam. Like other iconic locations worldwide, the sign had become a popular “photo op,” heavily amplified by social media and more notably,
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