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Advertising Account Manager

Moving Picture Magic - 2020 Edition

Video Analysis of Top Performing Online Videos from DMOs

This blog is part of a series, "Moving Picture Magic - 2020 Edition - Top Performing Online Videos from Destination Marketing Organizations Around the Globe".

For the last five years, Miles has analyzed top performing online videos from destination marketing organizations (DMOs) around the world. The original blog series from 2018 identified ten DMO videos that demonstrated unique storytelling, powerful visuals and strong organic reach.

In late 2019 and early 2020, we reviewed the online video libraries (primarily on YouTube) from 180+ DMOs videos from around the world to bring another set of standout videos.  We have identified a top ten list as well as a wider gallery for more ideas and inspiration.  While this analysis was completed just before the impact of the coronavirus, we also reviewed inspiring and timely COVID-19 related videos, summarized in our 

5 Ways to Engage Parents and Kids Through Virtual Educational Content

With school districts across the U.S. closing in-person classes for the remainder of the academic year (and possibly beyond), parents are searching the internet for kid-friendly activities to keep their little ones occupied and entertained at home. More importantly, without regular school activity, parents are looking for options that are both fun and educational. DMOs can be an excellent resource for this in-demand content, whether it’s historical, artistic, cultural, scientific or all of the above. 

Here are a few examples of creative ways that DMOs can help out during this era of distance learning while also amplifying the efforts of their local partners and businesses.

1) Classes and Demonstrations

Give parents a break from homeschooling duties by hosting a class, experiment or demonstration. Select a historic monument, a significant person or cultural tradition to feature, and then tell the kids about it through the eyes of a local. Get creative and tell the story with puppets or fun graphics. In one cool example,

Digital & Social Media Content Manager

Four Ways Destinations are Supporting Local Businesses During COVID-19

Think of your favorite spots in your destination. How many of those are local businesses? There’s no question that these unique shops, restaurants and hotels all have special places in our hearts, and COVID-19 has renewed local pride and underscored that we are in this together. The Longwoods International research from the first Clarity in a Time of Crisis webinar revealed that the top content of interest to travelers during this time revolved around ways to help our favorite local places survive. With uncertainty and travel on hold, here’s how DMOs are bringing it in to support the local businesses, communities and neighbors that color their destinations and make them hum.

1. Shining a Spotlight on Local Partners

To celebrate National Travel and Tourism Week, Visit Delaware is launching a series of videos featuring the hidden

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The Year in Review and the Year Ahead: Tourism Marketing Trends for 2020
Traveler Sentiment Research from The State of the American Traveler, Destination Management Edition
The State of the American Traveler: Destination Management Edition (Fall 2019)