For when you can't catch our live show
Our team has lots of great ideas - and we're willing to share
Users can now drill in greater data and detail from the research and customize the results to their needs
- Access The State of the American Traveler's new Dynamic Dashboard of Findings
- View the latest research presentation and webinar recording from the January 2021 "Destinations Edition"
The State of the American Traveler is one of the nation’s leading leisure travel research reports. The State of the American Traveler examines the travel intentions, interests and behavior of American travelers probing on 4 specific themes in each quarterly edition. Published by Destination Analysts for more than 13 years – Miles Partnership has been a close partner and sole sponsor of this research for almost a dozen years. The sponsorship has allowed us jointly to share invaluable insights and actionable information
2021 promises continued volatility for tourism and hospitality businesses around the world as rolling lockdowns and rapidly changing restrictions create both disruptions and opportunities. Here are five critical and completely free digital marketing tasks that your business or businesses in your destination need to be on top of.
Watch the 10-minute summary video here:
#1 - Claim all your business listings.
This seems obvious, but Miles Partnership has audited over 100,000 business listings across 238 destinations around the world and found between 25% and 40% of the business listings in a given destination are unclaimed. Focus on claiming business listings on platforms with the biggest footprint first. In order of importance, that’s Google My Business (GMB), Apple Maps, Facebook and TripAdvisor. Particularly in North America
10 international best practices in tourism taxation and funding from two major studies across both North America and Europe
- Access the full tourism funding reports, webinar and resources on the Funding for Tomorrow resource page here
The COVID-19 pandemic has created the largest crisis ever in the history of travel and tourism. It has also profoundly impacted tourism tax revenues and the funding for Destination Marketing and/or Management Organizations (DMOs).
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