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“Touchdown - Camerun Peoples!” That’s a common phrase Appalachian State fans have heard over the years thanks to the electrifying play of one of the best running backs in college football, Camerun Peoples.
But what does a college football athlete have to do with destination marketing? Not much if you had asked a year ago. But thanks to new name, image, likeness (NIL) laws set by the NCAA, Miles was able to help Explore Boone become one of the first destination marketing organizations to partner with a NCAA athlete.
A Winning Combination
It all started when the NCAA updated their NIL laws in June of 2021. The groundbreaking change had an immediate impact on collegiate athletes looking to diversity their talents and strengthen their brand.
As luck would have it, Explore Boone didn’t have to look very far to find their next brand ambassador because for the last three
Vaccine divisions are driving growing health, business and tourism consequences
- See the research summary on vaccinations from the COVID-19 Travel Sentiment research here
- See the COVID-19 US Travel Sentiment research here
The Delta variant of COVID-19 is surging across the US and is driving a renewed focus on vaccination rates across the country — and amongst US travelers. The COVID-19 US Travel Sentiment research from Longwoods International and Miles Partnership has been asking questions on COVID-19 vaccinations since early 2021, and we summarize these insights and takeaways below and in the attached research summary here.
Key Insights on COVID-19 Vaccinations, April to July 2021
- US travelers are more vaccinated and supportive of COVID-19
This press release was initially released by U.S. Travel Association on September 3, 2021.
Roger W. Miles, chairman of the board of Miles Partnership, will be honored as the 2021 inductee into the U.S. Travel Association Hall of Leaders, the organization announced Friday.
Distinguished individuals are named to U.S. Travel’s Hall of Leaders for “sustained, noteworthy contributions that have positively impacted the travel industry and raised industry-wide standards.”
With this induction, 103 travel industry luminaries have been named to the U.S. Travel Hall of Leaders since it was established in 1969.
“Roger is a trailblazer whose ingenuity, creativity and business acumen shaped the modern-day field of destination marketing, inspiring countless visits to a host of American cities and travel businesses and sights,” said U.S. Travel Association President and CEO Roger Dow. “He graciously shares his knowledge on place-based marketing and has contributed in meaningful ways to the success of every entity and leader that