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Jensen Beach, FL
Our team has lots of great ideas - and we're willing to share
With a February house guest, we were daunted to brave the traffic on Tamiami Trail and long waits for tables in restaurants so full, they don’t need to accept reservations. The challenge was writ large: to find seclusion and enjoyment in this slice of (finally red tide-free) paradise when about 90,000 snowbirds have come to roost. Here’s what we discovered during our mini staycation.
Get off the beach and into a boat. Yup, just you, your closest friends and some of the most beautiful waters on the U.S. shoreline. Avoid the world-famous beaches in season where it takes a wizard to find a parking spot and you can hardly see the sand between bumper-to-bumper umbrellas. Although the intracoastal can sometimes boast as many vessels as the Trail, there are hidden spots to be discovered that are not accessible by car or foot. Here are three ringers:
- Midnight Pass between Siesta Key and Casey Key was once an open inlet for boat traffic. With the shifting currents (and efforts of
I hear more and more people doing what I’m going to call “genetic tourism:” seeking their heritage by going back to where they think they’re from, or where DNA says their parents, grandparents or distant relatives came from, and learning about themselves by tracing their family stories or genes.
Two years ago, Ancestry.com partnered with Go Ahead Tours and began offering genealogy-themed trips across Europe. Ancestry.com also worked with Cunard and the Queen Mary 2 to put together a westbound transatlantic cruise where passengers would retrace the steps their ancestors took from England to America, with genealogists offering workshops and telling stories each day. In 2020, another QM 2 cruise will coincide with the 400th anniversary of the Mayflower voyage, where many Americans can now trace their own beginnings.
The depth of each journey is dictated by the individual; some genetic travelers just want to see the country they most identify with, while others aren’t satisfied until they find the old family farm, local records and gravestones going back a dozen generations.
Last year it was GDPR; a few years before that it was CASL; and even before that it was CAN SPAM. Rules regarding how to gain new subscribers, and what you need to do to ensure you can keep them on your list, are changing.
With each new set of rules, updates to your form need to happen. While this may be time consuming, in the end these changes will most likely help you to make sure you are only adding highly engaged subscribers. Not only that, but it will also help increase your deliverability. If you are new to email marketing, or just want to double check that you have all the information you need to set up your new form, below is a list of things your online subscribe form must have.
- Have an unchecked box that states they are giving you permission to send emails. It can be something as simple as, “Yes, please send me email about…” If you are sending emails that are from your partners, then I would recommend a second box that addresses emails from your partners with wording such as, “Yes, please send me emails with information about partners.” The box has to be unchecked or it will not be in accordance with CASL
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