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3 Key Takeaways for Starting Your TikTok Account

Check out Hayden's spotlight segment on TikTok in "The State of the American Traveler: Technology Edition" webinar.

TikTok is the seventh most used app in the world, and with 732 million monthly active users globally, the app has done what Facebook did in seven years in five. In the United States alone, more than 138 million monthly active users spend an average of 52 minutes a day sifting through their For You Page.

The For You Page creates a magical combination of videos unique to the user based on their likes, shares, comments and follows. Therefore, it is imperative as a brand to get on TikToker’s For You Pages as much as possible. Getting on the “FYP” can be so influential that certain popular Booktok books will show up in the “TikTok section” at Barnes & Noble and in the “As Seen on TikTok” shelf at Trader Joe’s. It has even started influencing the music industry!

But is TikTok for your brand? The

Video Creative Producer

YouTube SEO & Channel Optimization Best Practices - Cards & Endscreens (Part 3)

A guide to optimizing your YouTube channel and uploading content with SEO best practices in mind.

Using YouTube’s Cards and End Screen Functionality

While not a requirement, using the cards and end screens functionality in YouTube can help drive viewer behavior, whether your goal is to increase subscribers or point viewers towards certain content (or both!), these tools can help.

The cards feature has many ways in which it can be applied to drive user behavior. A few examples:

  • Link to off-platform content (like website landing pages, social channels, etc.)
  • Encourage viewer interaction by providing a poll.
  • Play a teaser video to direct viewership to other content on your channel or another channel altogether.

The card will appear in the top-right corner and provide a preview of the card’s message to your viewers. If the viewer clicks

Three Tips for Approaching Pride

June is a month dedicated to uplifting and celebrating the voices of LGBTQ+ people.

Although Pride is often associated with brightly colored parades and festive parties, it is essential to understand that the celebration we know today started out of protest. After facing centuries of extremely inequitable laws that repressed LGBTQ+ people, the patrons of The Stonewall Inn fought back and started the modern Gay Liberation Movement.

When deciding how your organization will recognize Pride, it is vital to remember its origins and focus on authenticity.

As the month is coming to a close, it’s a great to time to reflect on how we’ve celebrated and the opportunities that exist for ongoing initiatives and future celebrations.

#1: Highlight Real Stories

To add authenticity to your messaging, allow LGBTQ+ people to tell their stories. Speak with your company or community members to find compelling Pride stories. Allowing your platform to be a way to amplify LGBTQ+ voices is an excellent way to show support that can easily be scaled for many different business models.

In 2019, Macy's took this idea to the

How We Think