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Head of Research and Insights

Toolkit for Sustainable Tourism Strategies

Earth Day 2021 saw the tourism industry starting to recover as vaccines roll out and traveler optimism and bookings begin to bounce back. It is also an important inflexion point. Will tourism recover in ways that are more thoughtful, sustainable and focused on broader benefits?  Central to turning these aspirations into action in your destination is having a clear strategy – one that outlines the vision for your destination and the special values and experiences you want to protect, restore or enhance. A strategy that is results-focused and defines the practical steps and your organization’s role in achieving this vision is key.

In honor of Earth Day, we’re publishing the Strategy toolkit to share resources and recommendations in plotting the sustainable return of tourism in your destination. Below are excerpts from this toolkit, offering tips for

Head of Research and Insights

Funding the Future of Tourism in the U.S. and Canada

Implementing Global Best Practices in Tourism Taxation & Funding

While customized for U.S. and Canadian cities,  many of these ideas are applicable to other destinations including states and provinces across North America and destinations around the world. 

Many cities across the US and Canada are grappling with an unprecedented drop in funding. With COVID-19’s dramatic impact on bed and lodging taxes, cities are looking to build more resilient, sustainable and robust funding sources post pandemic. North American cities are also looking to build back better. To renew a tourism industry which is more sustainable, better managed and offers deeper and broader based benefits to their communities and

Head of Research and Insights

Funding the Future of Tourism in New Zealand

Implementing Global Best Practices in Tourism Taxation & Funding

While customised for New Zealand, many of these ideas could be equally applied to other nations, states, provinces and cities around the world. 

Like many parts of the world, Aotearoa (New Zealand) is looking to a better future for its tourism industry post pandemic. To build back better, to renew a tourism industry which is more sustainable, better managed and offers deeper and broader based benefits to the country. A foundation of this renewal, however, will be adequate funding from tourism, specifically the right mix of visitor taxation, levies

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