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Head of Research and Insights

The End and the Beginning

Eight indications that the end of the COVID-19 pandemic and the recovery of tourism is near

January 2022 marks two years* of dealing with a historic global pandemic. A once in a 100-year health and economic emergency and an unprecedented crisis for travel and tourism. After millions of lives lost around the world, billions more infected, massive social disruption and trillions of dollars in economic losses in tourism alone, we may finally be able to predict an end to this pandemic. In fact, March and April 2022 may present a radically different and more positive picture compared to the last 24+ months.  

Sources: The assessment below is based on a range of expert data and analysis, notably the COVID-19 members taskforce briefing organized by the World Travel and Tourism Council and shared by Dan Richards of Global Rescue.  You can watch his briefing from the 6:50 mark in the WTTC recording of this meeting here. Additional resources include coverage from the New York Times,

Head of Research and Insights

The Time to Act is Now: 26 for COP26

26 Practical Actions for Destinations to Address Climate Change

Download part one of the white paper, "26 for COP26," here. 

“We are at a unique stage in our history. Never before have we had such an awareness of what we are doing to the planet, and never before have we had the power to do something about that. Surely we all have a responsibility to care for our Blue Planet” - Sir David Attenborough

The global gathering of scientists, business and political leaders at the 26th Climate Change conference, “COP26,” in Glasgow has concluded. Despite the event marking the 26th effort to create climate change solutions, the meeting resulted in mostly talk and not a lot of action towards addressing climate change—speaking to the ongoing and central problem: aspirations and

ePublications Developer
Email Marketing

3 Things a Recipient Sees Before Opening an Email

As an email designer, “Your most important job is to get them to open the next one,” says Alex Williams, Vice President and Creative Director at Trendline Interactive. That means your email isn’t necessarily successful if it gets opened; it’s successful if the subscriber likes the email so much they want to open the next one they receive in their inbox.

An email’s chance for success begins as soon as it arrives in a recipient’s inbox. In this article, I’ve focused on three things a recipient sees before opening an email: the sender name (also known as the from name), subject line and pre-header text (also known as preview text), and how you can improve each one of them.

Sender Name

The sender name (also known as the from name) is the name displayed in your contact’s inbox. This is different from the sender address (also known as the from address), which includes an @ followed by a domain name.

One of the first questions a subscriber might ask when receiving a new

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