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The State of the American Traveler: Traveler Segments Edition Webinar 2021
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Head of Research and Insights

It’s Time for DMOcracy

Global research study on engaging with your community

Successful, sustainable tourism needs a welcoming and supportive local community. One of the priorities to emerge from the last few years is the importance of the partnership between Destination Marketing and Management Organizations (DMOs) and their local residents. 

Miles Partnership is involved in a major global research study to define best practices for DMOs in building a successful partnership: Time for DMOcracy.

Time for DMOcracy is an international study to define global best practices in building successful, resilient, and enduring partnerships with local residents, community groups and businesses.

Miles Partnership is leading the North American edition of this global study as well as a proposed Pacific edition planned for 2023. We are working with a range of agency and association partners in this project, including Group NAO (the program creator and European edition

Vice President, Diversity & Inclusion

What is Juneteenth and How Do You Celebrate?

Is this the first you’re hearing about the holiday? If so, we’ve got you covered on what you should know about Juneteenth, ways that you can celebrate inclusively and what destinations are doing nationally to commemorate the holiday. 

 

History of Juneteenth

So, let’s start with the basics. What is Juneteenth? Juneteenth, also known as Freedom Day, Emancipation Day, Liberation Day and Jubilee Day, is a holiday that commemorates the emancipation of enslaved people in the U.S. On June 19, 1865, the Union Army entered Galveston, Texas, informing the enslaved people there that slavery had been abolished. To bring you up to speed, the Emancipation Proclamation, which states, “that all persons held as slaves,” within the rebellious states, “are, and henceforward shall be free,” was signed in January 1863. That means it took over two years for the news of liberation and freedom to get to those enslaved in Galveston.

 

Historically, Juneteenth falls on the third Saturday in June, a date which always falls in the teens, hence the name, “June-teenth.” Present-day Juneteenth has quickly

Epublishing Project Manager

Click Bots, Apple Privacy and Email Reporting

Over the past few years, a lot has happened in email marketing. Not only did COVID-19 throw everyone for a loop, but click bots were rampant and then, last fall, Apple decided to throw in their new Mail Privacy Protection setting. Open rate numbers have gone crazy and click rates are wonky as well. Some have said this might be a nail in email marketing’s coffin—but I think email marketing is still here to stay. It just needs a fresh look.

When Apple came out with their new privacy setting, it allowed people to choose if they wanted marketers to track their email opens. This meant that if somebody was knowledgeable enough to turn on this setting (and it is very easy to do), they could essentially hide when and if they opened your email. To achieve this, Apple now automatically downloads all images in your email, which unfortunately also automatically downloads the tracking pixel that marketers use to track when and if the email gets opened. Doing this has caused open rates to skyrocket and not truly reflect how engaged your subscriber list actually is.

Apple Privacy and Open Rates

Open rates are no longer the be-all and

How We Think