Print media is experiencing a resurgence as a powerful tool for reaching and engaging travelers. While many believe that print is dead, recent studies have shown that it is alive and well, particularly in the tourism industry.
This white paper explores:
- The importance of print media in the tourism industry
- Print marketing's effectiveness in reaching travelers
- Insights into how to develop and distribute print materials that will engage travelers
- Examples of how tourism businesses are using print to achieve their marketing goals