AI-generated images and video are getting harder to tell apart from the real thing—and for travel brands, that raises some serious questions about trust, authenticity and how to stay credible with your audience.
This white paper, developed in collaboration with Dylan Thuras, Head of Creative and Storytelling at Odyssey Studios, explores:
- Why AI imagery poses unique risks for travel and hospitality brands and how to navigate them
- What the research says about consumer trust when they discover AI-generated content
- How emotional storytelling becomes your competitive edge in an AI-saturated content landscape
- Practical best practices for using AI tools responsibly, from upscaling assets to labeling generated content clearly
