Accessibility is becoming a defining factor in how travelers choose destinations, not just in the physical experience itself, but in the information they can find before they book. For DMOs, that means accessibility is no longer only about infrastructure. It’s about visibility, trust and storytelling.
This white paper explores:
- How the accessibility gap has shifted from physical barriers to informational barriers
- Why discoverability, verification and representation shape traveler confidence
- How DMOs can improve accessibility across owned channels, third-party platforms and brand storytelling
- Practical ways destinations can build trust through verified information and authentic content
- Why accessibility-minded travelers represent a significant growth opportunity for destinations
