DAIR: A New Framework for AI Prompts
March 24, 2026
The gap between a useless AI response and a great one usually isn’t the tool, but the prompt. Many users default to vague, one-line inputs and expect a specific response...
C.A. Clark
Vice President of AI
C.A. is the vice president of AI and is based in New Zealand. He has been with Miles for over 20 years and has experience in just about every facet of digital destination marketing. A former expert motorcycle road racer, C.A. began riding motorcycles with his family at age 8. He’s owned dozens of motorcycles of every kind and attended training in nearly every type of motorcycle discipline.
In 2025, C.A. was named one of HSMAI's Top 25 Extraordinary Minds, a recognition that reflects his leadership in helping destinations and hospitality organizations navigate the practical implications of AI.
Articles by C.A.
White Paper: Search and Discovery in the AI Era
December 18, 2025
Our new white paper explores how AI is changing the way travelers search and what DMOs can do to stay visible.
How to Prove Authenticity in the Age of AI Imagery
October 30, 2025
Why Content Credentials should be on your radar for 2026 AI-generated images are getting scary good. We've recently seen a major leap with releases like Google's "nano banana" feature in...
Why You Need an AI Blueprint—and How to Build One
October 02, 2025
Few technologies have transformed the world as quickly as artificial intelligence (AI) has—and its impact has been particularly felt in the workplace. According to a Microsoft study, 75% of employees...
AI Crawlers and Their Impact on Travel and Tourism Websites
August 26, 2025
For decades, there was only one search engine that mattered, and thus only one search “bot” to worry about. Now, huge budgets and fierce competition between the AI labs has...