C.A. Clark

Vice President of AI

CA clark in front of the hobbit homes in NZ

C.A. is the vice president of AI and is based in New Zealand. He has been with Miles for over 20 years and has experience in just about every facet of digital destination marketing. A former expert motorcycle road racer, C.A. began riding motorcycles with his family at age 8. He’s owned dozens of motorcycles of every kind and attended training in nearly every type of motorcycle discipline.

In 2025, C.A. was named one of HSMAI's Top 25 Extraordinary Minds, a recognition that reflects his leadership in helping destinations and hospitality organizations navigate the practical implications of AI.

Areas of Expertise

C.A. has been at the very forefront of the travel marketing sector’s AI revolution. He has developed and deployed cutting-edge proprietary solutions—including AI Market Check, AI Site Search and AI Consulting services—each designed to enhance clients’ performance and positively influence their role in AI-generated travel planning.

But his impact reaches far beyond product innovation—he is shaping the industry's AI knowledge infrastructure. Through keynote talks, podcast interviews, published insights and educational collaborations with global partners like Group NAO, C.A. is a trusted advisor to travel brands seeking to understand this new technology and to implement it securely and effectively.

His influence is grounded in a core belief: that thriving in the AI era requires more than tools—it requires strategic transformation. Through his thought leadership, product design and policy-shaping guidance, C.A. is not only helping marketers use AI—he’s helping them rethink how they work, create and lead.

Speaking Engagements

“Big Travel Tech Takeaways” studio interview session at The Phocuswright Conference 2025. Nov. 18-20, 2025.
“Unlocking Tourism Data with AI” webinar in partnership with the Travel and Tourism Research Association. Nov. 13, 2025.
“Beyond the Buzz: Turning Responsible AI Strategies into Practice” breakout session host at Colorado Tourism Office’s Governor’s Conference. Oct. 23, 2025.
"AI and Travel" session host at 2025 Alaska Travel Industry Association Annual Convention, Oct. 21-23, 2025.
"Getting Found in an AI World" session host at 2025 Alaska Travel Industry Association Annual Convention, Oct. 21-23, 2025.
“Harnessing the Power of AI” webinar panel in partnership with Phocuswright. May 15, 2025.
“Are We Overstating AI’s Environmental Impact?” podcast guest speaker for Destination Decisions Podcast Episode 48. Sept. 25, 2025.
“Is it Ethical for DMOs to use AI?” podcast guest speaker for Destination Decisions Podcast Episode 7. November 2024)

Recognitions and Accolades

In 2025, C.A. was named a Top 25 Extraordinary Mind in Sales, Marketing, Revenue Optimization, and Distribution by Hospitality Sales & Marketing Association International (HSMAI).
C.A. was also nominated for ADWEEK’s AI Power 50 2026, which honors executives across marketing and advertising who are leading the way in the industry’s adoption of AI.