AI is changing how travelers search for information, with tools like ChatGPT, Gemini and Perplexity answering questions directly, often without sending users to a website. For destination marketers, that means the rules of discovery are being rewritten.
This white paper explores:
- How AI-powered search differs from traditional search
- Why organic traffic is declining and what it means for DMOs
- Practical steps to optimize your destination's presence in AI search
- How to expand your KPIs and measure visibility in the AI era
