Traveler Segments, Powered by The State of the American Traveler

Discover the latest insights shaping U.S. leisure travel with our annual webinar and research focused on traveler segments.

This year, we dove deep into a few key traveler segments and shared fresh research by highlighting unique trends, including:

Sports and Music Event Travelers – Exploring research on travelers who seek community through sporting events and live music.
Wellness Seekers - Examining the continued rise of wellness-focused travel.
Generation Z - Breaking down how Gen Z approaches leisure travel.
DINKs (Dual Income, No Kids) – Analyzing how this segment channels its spending into travel.

Plus, in our spotlight session, we were joined by Andrew Wilson, Executive Vice President & Chief Marketing Officer at Discover Atlanta, as he discussed the surge in sporting events, their impact on the city of Atlanta and how they will continue to influence the country over the next decade.