Launching AI Opener for Destinations

futuristic image of Miami Beach
by C.A. Clark
General Manager of South Pacific

AI Opener for Destinations is a groundbreaking initiative aimed at exploring the potential of generative artificial intelligence in the realm of destination management and marketing. This collaborative project, initiated globally by Group NAO and delivered in the U.S. by Miles Partnership, promises to take 60 participating destinations on an exciting journey into the future of tourism.

 The first live session, held on March 14, 2024, marked the beginning of the U.S. cohort’s program. Hosted by C.A. Clark, the session provided an overview of what participants can expect as they delve into the world of AI. Topics covered in this first session included: 

  • An update from the European Cohort that kicked off at the end of January.
  • Introductions to our team of expert advisors.
  • Curated updates on the latest AI news relevant to the tourism industry.
  • A deep dive into essential terms and concepts with Bruce Amick, COO of Intentful.
  • A case study on ChatGPT prompting with Janette Roush, EVP Marketing & Digital at NYC Tourism + Conventions.

The program's schedule spans from March 2024 to December 2024, covering various topics such as content creation, welcome center and visitor services, responsible AI, forecasting, destination management and more. Each session is designed to equip participants with the knowledge and tools to harness AI for their destinations.

AI Opener for Destinations is setting the stage for a transformative journey where destination marketers and managers can explore the potential of AI to revolutionize the way we promote and manage tourism. With a focus on collaboration, learning and practical application, this initiative promises to be an exciting exploration of the future of destination management and marketing.

Our second live session will take place on Thursday, March 28, at 3 pm ET. If your destination is interested in joining the program, let us know with an email to [email protected]

Find out more about the global program at

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