Destination Management, Powered by The State of the American Traveler 2025

In this session, Miles teamed up with Future Partners to unpack new research and actionable insights on how destinations can balance visitor growth with community well-being. We talked about how residents perceive tourism, explored strategies for meaningful engagement and saw how data-driven approaches can strengthen both traveler experiences and local quality of life. 

We were joined by a panel of U.S. destination leaders who shared practical examples and steps for engaging local communities, including: 

• Lucy Kay, President, Breckenridge Tourism Office
• Richard Gibbs, Director of Corporate Communications & External Affairs, Greater Miami CVB
• Chelsea Ruby, Tourism Secretary, West Virginia Department of Tourism