SARASOTA, FLA (November 3, 2025) — Miles Partnership, a strategic marketing consultancy in the travel and tourism industry, today announced the appointment of Roxanne Steinhoff as its first dedicated General Counsel. This strategic role is foundational to positioning the company for continued domestic strength and emerging international growth.
Steinhoff will serve as the chief legal advisor to the CEO, Board of Directors and executive team. Her responsibilities will focus on risk management, compliance and corporate governance, as well as enabling growth through acquisitions, strategic partnerships and new service development. Specifically, she will oversee compliance across multiple jurisdictions, including data privacy and intellectual property, and lead the legal due diligence for domestic and international M&A and joint ventures.
“We’re thrilled to have Roxanne join our senior leadership team,” said David Burgess, President & CEO of Miles Partnership. “Her deep experience in the tourism industry, combined with her proven ability to balance risk mitigation with business innovation, will be invaluable as we continue to build a legal framework that supports Miles Partnership’s strategic vision and long-term global growth plans.”
“Joining Miles Partnership as its first dedicated General Counsel is an incredible opportunity to help scale a company that I believe is shaping the future of travel,” said Steinhoff. “I’ve built my practice on empowering clients by arming them with the knowledge and strategy they need to realize a holistic vision. At Miles, I look forward to building a legal function that not only champions integrity and mitigates risk but also actively enables the kind of strategic, high-impact growth the team is known for, especially as we expand our international footprint.”
Steinhoff brings almost a decade of experience in the tourism industry. She joins Miles Partnership from her private law firm, Steinhoff Law, where she was the primary attorney and lead consultant. Previously, she acted as lead consultant for sports tourism at Civitas and, prior to that, spent nearly five years at the Chicago Sports Commission hosting major international sports events. She began her career in tourism running social media for Boston 2024, the bidding committee for the 2024 Olympic and Paralympic Games.
Steinhoff earned her J.D. at Michigan State University College of Law, graduating in the top 2% of her class. She also holds an M.A. in International Relations & International Communication from Boston University and a B.A. in Communication from Lake Superior State University. She is a published author and currently serves as an adjunct law professor at Lake Superior State University.
Her first official day at Miles Partnership is November 3, 2025.
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About Miles Partnership
Miles Partnership is a strategic marketing consultancy focused exclusively on travel and tourism. The company works with more than 150 destinations, hospitality businesses and other travel industry clients worldwide to develop marketing and management strategies that amplify local experiences, boost visitation, improve community relations and increase overall economic impact. Learn more at www.MilesPartnership.com.
