Generative AI Resources
September 27, 2026
Generative AI continues to shape industries around the world, and travel and tourism is no different. We have updated our curated list of articles and resources to help you explore...
Chris Adams
Head of Research & Insights
"The best thing about working at Miles is working with nearly four hundred passionate, curious, fellow travelers in a sector that I love."
As head of research and insights, Chris is also our "head of curiosity" for understanding major trends, opportunities and challenges in travel and tourism. When not involved in research, education or other projects at Miles, Chris is an avid traveler — always off to far-flung destinations with his friends, daughters and other family.
Favorite Travel Memory
Those special moments while traveling when you round a corner or top a hill and see a special, completely different view of the world. Unique sights, sounds, smells and feel. You are in a completely new moment in a completely new place. I’ve been lucky enough to have many of these from AlUla to Zanzibar and the Amazon to Tokyo.
Articles by Chris
Winning the Mega-Event Era: 6 Best Practices for Destinations
September 22, 2026
The United States is now well into an unprecedented "Decade of International Sports." Building on the recent major FIFA Soccer tournaments, destinations are now shifting focus to a series of...
Navigating the Turbulence: 3 Essential Actions for Travel & Tourism in 2026
June 09, 2026
The outlook for U.S. and global travel and tourism remains highly uncertain for the remainder of 2026. The way destinations and tourism businesses respond to these risks, manage challenges and...
Scoring from International Sporting Events: The Power and Potential for Tourism
December 09, 2025
The official draw for the 48 teams participating in the 2026 FIFA Football World Cup highlights the size and significance of international sporting events in the tourism sector. The 2026...
Driving Opportunity: Insights From Our Latest Road Trips Research
November 20, 2025
Road Trips Are a Driver of Tourism Working with Longwoods International, Miles Partnership produces the industry’s leading research on road trip travel in the U.S. Each year, we research and...
Funding Our Future - Tourism Taxation & Sustainable Tourism
April 25, 2025
Download the Funding Futures 2025 report here. Watch the Funding Futures 2025 webinar here.
Using Sports to Engage With Your Visitors and Community
April 15, 2025
Sporting events have long been an important part of attracting visitors to destinations across the U.S. and around the world. With the next ten years billed as the United States’...