Our Commitment to Diversity, Equity and Inclusion

 

At Miles Partnership, we are committed to Diversity, Equity and Inclusion (DEI) to implement systemic change within Miles Partnership and to evolve equitable and inclusive marketing practices to better advise our clients, their communities and the visitors they serve.

In 2020, through the commitment of our CEO, we completed several milestones to build a framework to implement DEI at Miles, including an internal DEI assessment, facilitated training sessions for staff and, most recently, hiring a Chief Diversity & Inclusion Officer to lead and develop our organization’s vision for DEI.

Now at a foundational stage of implementation, our commitment to DEI will provide a pathway to organizational sustainability, both internally across organizational operations, and externally by remaining innovative and focused on the same societal and consumer shifts that are top-of-mind for our clients. Integrating DEI principles throughout every facet of our organization will enable us to have an increased ability to serve our clients as the demand for action and strategy around DEI continues to grow and evolve.

It is our responsibility at Miles to help our clients be brand stewards on behalf of the diverse communities they serve, and to ultimately reflect the diverse communities we truly are. We believe that our clients are in a key position as an authority in the travel industry to drive dynamic economic opportunities within their communities. Together, we will take intentional actions to foster DEI within our clients’ overall strategic goals as well as in the marketing strategies we create on their behalf. By being intentional, we believe a deliberate and strategic approach to DEI within a destination will foster innovation and bring together a wide variety of voices and experiences when promoting tourism and sustaining local economies.

We are committed to the meaningful and complex work of DEI, both within Miles and with our clients, now and into the future. We see DEI as an essential investment to develop opportunities and build quality of life to benefit our organization, our clients and our communities.

 

Consulting and Services

DEI Strategic Organizational Planning:
DEI strategic plan development and implementation support.

Inclusive Marketing Consulting & Services:
Marketing campaign development, inclusive of asset development (content, video, photography, etc.), media planning, web development and more.

DEI Education & Training:
Custom DEI training and education offerings.

Equity Research Consulting:
Services to support research methodology and survey design to establish a data equity framework.

Community Engagement Consulting:
Recommendations, training and best practices to engage key stakeholders.

DEI Mission/Vision Development Consulting:
Drafting, best practices and action planning.

DEI Committee/Employee Resource Group Consulting:
Recommendations, training and best practices.

Board Leadership Development:
Board of Directors, Customer Advisory Board consulting and training.

Accessibility products and services:
Digital accessibility services and strategic planning consulting.

Custom Consulting Services:
Tell us what you need, and we will customize a DEI solution for your organization.

Meet the DEI Team

Melissa Cherry

Chief Diversity & Inclusion Officer

Email Melissa

Najauna White CMP, CDE®

Vice President, Diversity & Inclusion

Email Najauna

 

Contact Us