Start your AI Opener for Destinations experience off right with an in-depth overview session that you can share with your entire staff. We’ll explain the current AI landscape, address misconceptions and prepare you for our active monthly sessions.
AI Opener for Destinations

AI Opener for Destinations is a collaborative program designed to help DMOs navigate the evolving AI landscape. The program empowers DMOs to explore and absorb the potential of AI in practice while building a community of destinations that addresses pressing challenges — from ethical considerations to the responsible and transparent use of AI.
In early 2024, Group NAO initiated AI Opener for Destinations in association with Miles Partnership, bringing together 60 DMOs across Europe and North America with the purpose of helping destinations explore and responsibly strategize the AI landscape, tackling the most complex AI challenges while offering actionable takeaways.
Interested in the participating? View the full program details here or fill out our form to learn more.
Why Should You Join?
Our AI Opener for Destinations program is back and better than ever for 2025. Building on the success of our 2024 program, we've designed a new and improved experience just for you.
Here's a glimpse of what you can expect in 2025:
Join us for 12 interactive sessions tackling the biggest AI questions facing destinations. Hear from experts, unpack DMO case studies and participate in hands-on workshops.
Get practical resources and expert guidance to help implement AI effectively in your organization.
Gain immediate access to a library of templates, case studies and white papers, plus recordings from the 2024 program, to enhance your AI journey.
Collaborate with a network of industry professionals to build relationships, share experiences and amplify your impact.
Secure three seats for your organization for the full year of AI Opener for Destinations for only $8,950 USD.
Facilitated by
