A guide to optimizing your YouTube channel and uploading content with SEO best practices in mind.
This is a continuation of "YouTube SEO & Channel Optimization Best Practices - Optimizing Content (Part 2)."
Using YouTube’s Cards and End Screen Functionality
While not a requirement, using the cards and end screens functionality in YouTube can help drive viewer behavior, whether your goal is to increase subscribers or point viewers towards certain content (or both!), these tools can help.
The cards feature has many ways in which it can be applied to drive user behavior. A few examples:
- Link to off-platform content (like website landing pages, social channels, etc.)
- Encourage viewer interaction by providing a poll.
- Play a teaser video to direct viewership to other content on your channel or another channel altogether.
The card will appear in the top-right corner and provide a preview of the card’s message to your viewers. If the viewer clicks, the card associated with the video appears alongside the video you’re already playing. So, users aren’t being directed away from viewing your video, instead the content is supplementing what they’re watching.