The latest research from The State of the American Traveler, Destinations Edition, showed that Americans want to travel and are ready to travel again. People are more motivated to travel and are reprioritizing travel and different experiences.
Having content that highlights these in a destination can help appeal to audiences looking for something they might not have before, and below are a few examples of destinations and organizations doing that already.
Traveling to Visit Families and Friends
One of the top priorities right now for people traveling is to spend time with families and loved ones. Destin Fort Walton Beach curated a hub on their site called “Little Adventures,” where they offer, as they say, bite-sized adventures for the whole family. The page offers the ability to filter by ages or trip length so families can personalize the content to their specific family needs. Little Adventures highlights everything from dolphin excursions to fishing off the Island Pier for families to plan out activities and adventures for everyone to enjoy, and it includes all the details they need to know for their excursions.