Miles expands its capabilities in media services and adds regional offices in Boston and Los Angeles.
SARASOTA, FL (January 2019) — Miles Partnership, a leading tourism marketing consultancy, announced that it has acquired Ad+genuity Marketing Solutions, a Boston-based full-service media agency serving the tourism industry since 2006. Ad+genuity, with expertise in omni-channel media planning and comprehensive cooperative marketing development and execution, was founded by tourism marketing veteran Tania Leichliter. Ad+genuity’s clients include state and local tourism organizations, hospitality businesses, ski resorts, attractions and tour operators.
Ad+genuity provides Miles Partnership with expanded expertise in full-service media and managed cooperative program development and execution services. Ad+genuity will remain an independent business unit of Miles, serving its legacy clients while integrating to expand service expertise to Miles’ roster of international clients. The two firms began integrated operations in January 2019.
Ad+genuity Founder and CEO Tania Leichliter joins Miles Partnership as Senior Vice President and will provide expertise in building out Miles Partnership’s full-service media department and expanding cooperative programming in tourism and lifestyle brands.
“Tania and her team add depth, expertise and leadership to our media and cooperative service offerings,” said David Burgess, President & CEO of Miles Partnership. “Ad+genuity’s history of innovation, coupled with their consultative approach, make them a great addition to the Miles team.”
“After many years in the same industry, it feels great to join forces,” said Leichliter. “It is Miles’ corporate culture, entrepreneurial spirit and can-do attitude that made this feel right. We are cut from the same cloth.”
Ad+genuity is the third acquisition for Miles since 2016. With more than 250 employees, Miles serves 90-plus notable tourism clients from its headquarters in Sarasota, Florida, and its flagship office in Denver, Colorado. Regional offices include Baton Rouge, Atlanta, Memphis, Little Rock, Dallas, Lexington (KY), Auckland (New Zealand) — and now, Boston and Los Angeles.
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About Ad+genuity Marketing Solutions
Ad+genuity Marketing Solutions is a media agency specializing in working with tourism marketing organizations and hospitality brands by providing strategic direction and program implementation that drives global activation.
About Miles Partnership
Miles is a strategic marketing company focused exclusively on travel and tourism. Miles works with more than 90 destinations and hospitality businesses to create forward-thinking print and digital content marketing solutions.
