Funding Futures 2025

Building on the insights from the 2020 and 2021 editions, Funding Futures 2025 delivers the latest research and analysis on tourism and DMO funding. The original report, first released in August 2020, explored tourism taxes and funding options for destination marketing and management organizations. In 2021, an updated edition expanded on these findings with a new survey of all U.S. states, Canadian provinces and 120 major North American cities—providing fresh perspectives on recovery funding and the evolving financial landscape for DMOs.

Now, Funding Futures 2025 revisits these critical topics with updated data, emerging funding models and insights into how destinations are adapting to a shifting economic environment. This latest edition offers a forward-focused perspective on sustainable funding solutions for the future of tourism.