Traveler Segments, Powered by The State of the American Traveler

Discover the latest insights shaping U.S. leisure travel with our annual webinar and research focused on traveler segments.

This year, we dove deep into three key traveler segments and shared fresh research by highlighting unique trends, including:

AI-Assisted Travelers
Dispersal Travelers
K-Shaped Economy Travelers

Plus, in our spotlight session, we were joined by by Adam Sacks, President of Tourism Economics, who shared how 20 years of economic change has affected U.S. households differently and what those shifts could mean for traveler behavior, destinations and the broader tourism industry.