Let's Build Your Competitive Advantage
Ready to elevate your meetings strategy and strengthen your destination’s position in the global business events landscape? Fill out the form below to start the conversation today.
Driving Destination Success Through
Meetings & Events Strategy
In a crowded meetings landscape, Miles Partnership helps destinations uncover and activate their true competitive advantage through strategy built specifically for meetings and events.
Why DMOs Choose Miles
- Unmatched DMO and industry expertise – Our team brings decades of leadership in destination strategy and meetings competitiveness.
- Proprietary research with real insight – We go beyond generic datasets to understand perception, opportunity and demand.
- Strategy-first, purpose-built for meetings – We don’t adapt leisure work—we design meetings programs from the ground up.
- Insights that power activation – Strategy translates into messaging, storytelling and tools that convert.
- Trusted by destinations nationwide – From emerging markets to major metros, DMOs rely on our rigor and depth.
Meetings & Events Solutions
A flexible suite of strategic and creative services—each designed to uncover your competitive advantage and bring it to market with clarity, authenticity and impact.
Our goal is to build a customized solution for your destination, combining our specific services for maximum impact.
Strategy and Positioning
Full Meetings Strategy
A holistic strategy that aligns meetings, brand and economic impact.
Brand Strategy
A complete brand architecture that connects leisure, meetings and the destination.
Intellectual Capital Strategy
A strategy to identify and activate innovation sectors and local ambassadors.
Marketing, Storytelling and Activation
Media Strategy
Owned, earned and paid media woven into a cohesive, data-driven plan.
Industry Event Strategy
For IMEX, PCMA, Connect, MPI and more—concepts and activations that cut through the noise and drive results.
Video Production
High-quality meetings storytelling, from interviews to aerial destination captures.
Social Media Strategy and Toolkits
Clear voice, content frameworks and templates for cohesive execution.
Engagement, Insight and Relationship Development
DMO Customer Focus Groups
Stakeholder workshops that uncover insights and drive alignment.
Customer Advisory Board Development and Facilitation
Board facilitation to build a sustainable feedback and advocacy structure with key planners.