The Rise of Values-Based Marketing
Do you know what your brand stands for? More importantly: do your target audiences?
Today’s travelers are looking to align themselves with brands that share similar values. At the same time, travel brands are shifting from simply trying to attract new visitors and are instead marketing themselves with a values-centered approach. During this webinar, Miles' Hannah Brown and Caitlin Row explored how content creation can support and convey an authentic message about your values, and the role that content plays in these types of marketing plans.