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AI Roundtable for Destinations
Trust in the Age of AI Imagery
AI Roundtable for Destinations brings together destination leaders to discuss how AI is reshaping travel marketing. Each session features real conversations about what's working, what's changing and what's next.
In our May 2026 roundtable discussion, Trust in the Age of AI Imagery, C.A. Clark (Miles) facilitated a conversation with Janette Roush (Brand USA), Mark Senffner (Travel Oregon) and Dylan Thuras (Odyssey Studios) to explore how destinations are thinking about AI visual tools, the authenticity questions surrounding AI-generated content and the guardrails they're putting in place.