Webinar
Winning the Mega-Event Era:
How Any Destination Can Capture Value from the World Cup to LA28
Our “Winning the Mega-Event Era” webinar explored the authentic stories, emerging trends and overall impact of the FIFA World Cup across the U.S.
We discussed the value host cities captured beyond match days, how destinations attracted visitation without hosting a match, which mega-events are coming to the U.S. next and the best practices destinations of any size can apply to any major event on your calendar.
Check out our webinar resources, and be sure to watch the in-depth panel discussion followed by a Q&A with the following industry experts:
- Martha Sheridan, President & CEO, Meet Boston
- Adam Burke, President & CEO, Los Angeles Tourism & Convention Board
- Brent Bernasconi, Director of Digital Marketing, San Diego Tourism Authority
- Chris Adams, Head of Research & Insights, Miles Partnership
Additional Resources
Blog: Beyond the Final Whistle: What the World Cup Revealed for Destination Marketers
Upcoming Webinar: Traveler Segments, Powered by The State of the American Traveler
Past Webinar: Activating Around FIFA World Cup 2026
San Diego Tourism Authority
Meet Boston
Los Angeles Tourism & Convention Board
White Paper: The Popularity of Esports Tourism
