Data, Demand and Destination Opportunities

In this fast-paced, 45-minute webinar, Elena Prostova of Miles Partnership, Marissa Moore of Expedia Media Group and Andy Acs of Tripscout shared actionable ideas to help destinations tap into World Cup-driven travel demand. From understanding sports traveler behavior to identifying activation opportunities and media strategies, the session focused on real-world approaches DMOs can put to work.

Whether you're looking to capture spillover visitation, align local partners or test targeted campaigns, this recording offers quick insights and partner perspectives to help you move from conversation to action.