Funding Futures 2021


Funding Futures is a major research and analysis project assessing the future of tourism and DMO funding.

First released in August 2020, the report offered invaluable insights and recommendations on tourism taxes and funding options for destination marketing and/or management organizations. In 2021, Funding Futures returned with an updated edition providing a new take on these options with insights from a new survey of all U.S. states, Canadian provinces and 120 major North American cities. Funding Futures 2021 shares additional opportunities around recovery funding for DMOs in addition to the latest outlook on the recovery of tourism and funding for DMOs. 

Executive Summary

Cover of the Funding Futures Executive Summary

Full Report

cover of the Funding Futures 2021 report

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