Destination Decisions, Powered by The State of the American Traveler 2025

Explore the latest insights shaping U.S. leisure travel with our annual webinar and research focused on how travelers choose their vacation destinations.

This year, we uncovered the latest trends shaping how U.S. travelers decide where to go. Hosted by Miles Partnership and Future Partners, the session shared fresh research on leisure travelers' latest destination selections, offered a look into their itineraries and explored what ultimately drives them to choose a destination.

Plus, we were joined by three destination organization experts—Tamara Pigott, Executive Director of the Lee County Visitor & Convention Bureau, Kristin McGrath, Executive Director of the Pasadena Convention & Visitors Bureau and Vic Isley, President & CEO of Explore Asheville—as they discussed how to navigate the complexities of recovery after a natural disaster. They shared practical strategies for reopening and reengaging at the right time, including how to collaborate with the local industry, government and community. Additionally, they highlighted the critical role marketing and communication play in rebuilding traveler confidence and driving demand.