Harnessing the Power of AI: What it Means for Tourism & Hospitality

In its early stages, artificial intelligence (AI) was characterized by simple rules and patterns. Fast forward to today, AI has propelled society towards unprecedented capabilities, performing tasks once thought impossible.

AI has been rapidly reshaping the travel and tourism industry, making it essential to stay informed. In our recent webinar, "Harnessing the Power of AI," Miles Partnership, PhocusWire and Phocuswright highlighted the five most significant ways AI impacts the travel and tourism industry and explained what that meant for you, including how to prepare, test and harness this evolving technology.

We then dove deep into one of these key trends – the massive changes driven by AI in how travelers search, discover and plan travel. We shared the latest data on this disruption and provided insights on how to measure, monitor and respond in the short and medium term.

Chris Andrew, CEO & Co-Founder of Scrunch AI, Justin Gibbs, Director of Strategy & Insights at Miles Partnership and C.A. Clark, Vice President of AI at Miles Partnership, took part in a panel discussion to share insights and talk through the impacts of AI on search and discovery.