U.S. Road Trips 2022

Road trips make up a majority of the $700+ billion U.S. domestic tourism market, though recent record gas prices are clouding the outlook for the summer drive season and the full recovery of travel from the COVID-19 pandemic.

The latest “U.S. Road Trips” webinar featured new research, insights and case studies from Longwoods International and Miles Partnership. Drawing on updated research from Longwoods Travel USA® and the ongoing COVID-19 American Traveler Sentiment Research, this webinar provided key insights and expertise on U.S. travelers’ road trip planning, media use and behavior. Monika Geraci of RV Industry Association shared insights on the booming RV and motorhome traveler segment. Kelly Wolgamott of Pure Michigan also joined to share their work on driving dispersal and greater sustainability from road trip travel across the state.