Vertical Vision

The Latest Research & Best Practices in Short-Form Video

With more than 70-million users, TikTok has moved vertical and short-form video into the mainstream of American life and now, nearly 60% of travelers using TikTok report daily usage.

74% of users have looked up brands they were exposed to on TikTok, and more than half of these users purchased a brand's product or recommended a brand to others after seeing their ads on the platform. Our point? Travelers everywhere continue to turn to short-form video content for trip inspiration and planning, making effective destination storytelling across vertical video platforms more essential than ever. Future Partners and Miles Partnership unveiled the top 10 best practices in vertical video for travel brands, five practical tips for efficient management of video creation and brand-new data on the use and influence of TikTok on American travelers’ inspiration and planning.