Destination marketing organizations (DMOs) are facing challenges, changes and uncertainties as never before. Seismic shifts in the media landscape, advertising and the rapid rise of social media and mobile are all changing the role and relevance of DMOs. Successful DMOs need future focused marketing programs. This white paper outlines what you really need from the Request for Proposal process:
- Top 10 Tips for Crafting a Smart RFP
- Telling Vendors About Yourself
- Other Important Issues to Consider
