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Eight Essentials for Tourism’s Restart & Recovery - Part 1

Part one of a two-part blog series. See part two here.

See my webinar with TTRA on “7 Data Points that Tell the Story of the Crisis and 8 Essential Steps for Recovery.”

Travel and tourism in the U.S. and in many parts of the world is in crisis. Many travel and hospitality-related businesses are struggling to build a sustained recovery, still reeling from a collapse in travel and local business. An estimated 100 million+ jobs have been lost in tourism globally and in the U.S., an estimated 38% of all jobs lost in the nation are tourism-...

The Story of Travel’s Recovery in the U.S.

Four questions to U.S. Travelers tell the story of when and how travel will restart

Since March 2020, Longwoods International and Miles Partnership have been surveying U.S. travelers each week on their response to and travel behavior around the COVID-19 crisis.

In each survey, we have also asked a rotating set of four custom questions which tell us a lot about how U.S. travel will return, where travelers will turn to for information and what travel will look like when it comes back.

Here is the story of the travel’s recovery in the U.S. as told by these four questions and visualized in these graphs.

1. Dreaming About Travel & Supporting Locals

U.S. travelers continue to dream about future travel when it is possible to safely do so. The travel and leisure content of most interest to U.S. travelers during the crisis are deals and offers for “travel, dining and entertainment that they can be used in the future,” when...

8 Ways to Build a More Sustainable Future for Tourism - Part 2

Earth Day Principles

Part Two of a Two-Part Blog Series - Read Part One

The 50th anniversary of Earth Day highlights the opportunity and critical importance of change. There is an opportunity for destinations to emerge from the current COVID-19 crisis with changes to spur a renewed focus on sustainability and stewardship.

In this second part of our two-part blog series, we summarize the four remaining priority steps for embracing these “Earth Day” principles:

5. Future-Focused Tourism Funding Models
6. Infrastructure That Builds the Future
7. Regenerative Tourism – Tourism That Gives Back
8. Placemaking – Building a Great Place to Work, Invest, Study and Visit

Clarity in a Time of Crisis: Special...

8 Ways to Build a More Sustainable Future for Tourism - Part 1

Earth Day Principles

Part One of a Two-Part Blog Series - Read Part Two

Earth Day’s 50th anniversary on April 22, 2020 reminds us of the importance of sustainability and stewardship, protecting the planet on which we live, and our visitor industry relies.

It comes at a time when we are facing another immediate global crisis. While the COVID-19 crisis presents many challenges, it also presents a unique opportunity. “Never let a good crisis go to waste,” famously declared Winston Churchill. This was also reprised by Rahm Emanuel, President Obama’s Chief of Staff during the Great Financial Crisis in 2008. Rather than simply replicate past approaches during the recovery from the COVID-19 crisis, this moment in time is a chance to review, reshape and...

8 Principles for Destinations in a World Facing COVID-19

The novel coronavirus, COVID-19, is creating a cascading series of unprecedented challenges for the tourism industry and wider economy. Rapidly changing events, the complexity of the issues involved plus the natural human emotion of fear are creating a hugely demanding environment for tourism leaders.  Here are eight principles to help guide your decisions and provide practical information to government and industry partners as well as your wider community.

1. Facts Not Fear – Amplify expert, independent information.

Understandably there is a lot of concern and yes, fear, about the health and economic consequences of COVID-19.  It is important to recognize and empathize with these feelings but also focus on expert, government-led health and economic/business advice. This includes highlighting official advice from...