In the 2025 edition, our research summary highlights the powerful impact of road trips on the U.S. travel economy and the factors driving travelers to hit the open road. This research showcases the importance of scenic touring routes and the continued rise of electric vehicle interest and usage on road trips. As traveler preferences evolve, the findings point to a more connected and experience-driven era of road travel.
Check out the full research summary, slide deck and additional resources below to stay up to date on the latest travel and tourism insights.