Building on the insights from the 2020 and 2021 editions, Funding Futures 2025 delivers the latest research and analysis on tourism and DMO funding. The original report, first released in August 2020, explored tourism taxes and funding options for destination marketing and management organizations. In 2021, an updated edition expanded on these findings with a new survey of all U.S. states, Canadian provinces and 120 major North American cities—providing fresh perspectives on recovery funding and the evolving financial landscape for DMOs.

This year, we uncovered the latest trends shaping how U.S. travelers decide where to go. Hosted by Miles Partnership and Future Partners, the session shared fresh research on leisure travelers' latest destination selections, offered a look into their itineraries and explored what ultimately drives them to choose a destination.