Even if a hotel doesn’t have open access to its local ecosystem, it can support local organizations that do. For example, Pink Shell Beach Resort & Marina regularly partners with Captains for Clear Water, a non-profit dedicated to protecting Florida’s waterways.
Engage in Sustainable Tourism Marketing and Programming
Educating travelers about responsible travel practices is crucial. Hotels can highlight their sustainability efforts in marketing materials, encouraging guests to make eco-friendly choices during their stay. This not only attracts eco-conscious consumers but also fosters a sense of community involvement. An evergreen example of this is Pink Shell Beach Resort & Marina’s sustainability page on their website, detailing their commitment to sustainability.
Additionally, as outlined in our Guide to Action on Climate Change, programming can be adapted or created to further enhance a hotel’s appeal to the growing demographic of conscious travelers. For example, instead of pushing frequent travel in a loyalty program, consider rewarding environmentally friendly actions.
Enhance Energy Efficiency
Enhancing energy efficiency is a crucial strategy for hotels aiming to build resilience against the impacts of climate change. By upgrading energy systems, hotels can significantly reduce their operational costs and environmental footprint. Implementing energy-efficient technologies such as smart thermostats, LED lighting and high-efficiency appliances not only conserves energy but also minimizes dependence on fossil fuels. Energy-efficient buildings are also better equipped to handle disruptions caused by extreme weather events, such as power outages, as they often utilize less energy and can rely on renewable energy sources more effectively. Furthermore, by integrating energy management systems that monitor and optimize energy use, hotels can better prepare for future climate-related challenges, ensuring that they remain operational and sustainable in the face of an uncertain climate landscape.
For more information on green building standards, energy management systems and certifications, consult with the LEED rating system, the European Union’s (EU) Energy Policy, or the United States Environmental Protection Agency’s (EPA) Green Building Standards and guide to energy efficiency for hotels.
Create a Crisis Communication Guide
Establishing a robust crisis communication plan allows hotels to navigate the complexities of potential crises, including those caused by climate change or weather events, effectively. These plans detail clear protocols for timely and transparent communication internally and with guests during emergencies, addressing various scenarios that may impact operations and guest safety. According to the Crisis Readiness Report by the World Travel & Tourism Council, effective communication can foster trust and facilitate quicker recovery from crises by providing guests and stakeholders with accurate and timely information. The report emphasizes the importance of taking control of the narrative by delivering consistent messages and engaging credible spokespersons. This strategic communication approach is essential not only for managing immediate crises but also for safeguarding the hotel’s reputation in the long term.
A customized communication strategy that aligns with the hotel’s overall crisis management plan will ensure that staff are well-prepared and that messaging is coherent and empathetic during challenging times. If you’re not sure how to begin creating your own resource, this article, written by Forbes Communication Council Member Victoria Zelenky, provides step-by-step instructions for creating a crisis communications guide.
Key Takeaways & Resources
Climate change presents significant challenges to the hospitality industry, but it also offers opportunities for innovation and growth. By adopting a proactive approach that emphasizes preparedness, collaboration and communication, hotels can not only adapt to these changes but also emerge stronger and more resilient. The path to resilience is not merely about weathering the storm; it is about transforming challenges into opportunities for a more sustainable future in hospitality.
For more information on climate change, its impacts on the tourism industry and how to take action, the following resources provide research and guidance: