Presentation Resources
How the West was Won: The Latest Research and Data on Why Travelers Head to Western Destinations
This session will combine the latest research and data to equip your destination for success in the rest of 2022 and beyond. Miles Partnership, Destination Analysts, and Near (formerly UberMedia) will combine insights from The State of the American Traveler, Destinations Edition 2022; custom analysis of 2021-2022 geolocation data for the western U.S.; and case study examples of successful western, U.S. and global campaigns that drove “quality” visitation – with a focus on length of stay, off season and/or travel to less-visited parts of a destination.
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