Teaming Up for Success

George is part of our Brand USA team and handles all things accounting. When he’s not crunching numbers, the lifetime Parrothead and avid FSU fan can be found tinkering with mechanics, enjoying his growing family, and planning his next trip — which always includes a coastline he has not visited.

Katie is a lifelong storyteller who uses her writing skills to develop proposals and other content that showcases the beauty of travel. When she's not writing, you can find Katie painting, diving deep into Atlanta's food scene and spending quality time with her husband and dog, Margot. 

Favorite Travel Memory

Last fall, I visited Halifax, Nova Scotia for the first time. My husband and I took a food tour, sampling everything the city had to offer while the leaves fell around us. It was an absolutely perfect day.

Eve is part of our paid-social team and manages campaigns from start to finish across multiple social platforms. Outside of work, you're likely to find her at a concert, planning her next vacation or exploring Denver with friends.

Hayley is an account supervisor working on web, print and media projects for amazing destinations like Chicago, Myrtle Beach, Destin-Fort Walton Beach, Ocala, Galveston and Waco. She enjoys playing soccer, event planning and cheering on the Oregon Ducks. She lives in Eugene and has her degree in marketing and advertising from Grand Canyon University.

Favorite Travel Memory

My sister and I went on a cruise once, and there was a mega pod of dolphins surrounding the ship — hundreds and hundreds of dolphins swimming alongside us for hours. It was a really incredible experience.

Elena’s diverse background in art, design and product development makes her a driving force on the new business team. Her creative ability to adapt to emerging consumer trends is an important part of Miles’ success, and her love of family and travel is key to her personal success.

Favorite Travel Memory

Experiencing the stunning scenery, amazing wildlife and great outdoor adventures during a family roadtrip to Yellowstone, Canyonlands, Moab and Zion, where we were able to disconnect from the rest of the world and feel truly alive.

Jamie is a results-driven, Chicago-born metalhead turned Minneapolis transplant. She guides complex digital projects with a fusion of creativity, technical prowess and strategic insight. Outside launching disruptive products, she finds solace in novel rereads and considers documentaries, happy hours and crocheting her essential self-care routine.

Favorite Travel Memory

Getting booted off a Southwest flight for a "hilarious" middle-seat-saving plan. Bachelorette bash turned into a middle-seat fiasco, all thanks to my loud friend faking a cold. I even thought we were getting an upgrade. Lesson learned: no upgrades on Southwest!

Andraya monitors and manages the production of print products from start to finish for Brand USA, SEE, and many DMO clients. When she is not juggling print tasks, this animal lover and cooking enthusiast can usually be found event or vacation planning, helping others, spending quality time with loved ones, or making memories with her husband, son, cat, and two dogs.

Favorite Travel Memory

My favorite travel memory is anytime I explore this big world with my husband and son. Those adventures and experiences together being fully present are priceless.

Liv Falco is an Account Coordinator who loves to help her clients deliver high-quality work, remotely from California! Outside of work, Liv enjoys all the simple things in life. Whether it be a trip to a local coffee shop, or a hike around her hometown hills, you can find Liv somewhere soaking up the sun!

C.A. is the vice president of AI and is based in New Zealand. He has been with Miles for over 20 years and has experience in just about every facet of digital destination marketing. A former expert motorcycle road racer, C.A. began riding motorcycles with his family at age 8. He’s owned dozens of motorcycles of every kind and attended training in nearly every type of motorcycle discipline.

In 2025, C.A. was named one of HSMAI's Top 25 Extraordinary Minds, a recognition that reflects his leadership in helping destinations and hospitality organizations navigate the practical implications of AI.

Areas of Expertise

C.A. has been at the very forefront of the travel marketing sector’s AI revolution. He has developed and deployed cutting-edge proprietary solutions—including AI Market Check, AI Site Search and AI Consulting services—each designed to enhance clients’ performance and positively influence their role in AI-generated travel planning.

But his impact reaches far beyond product innovation—he is shaping the industry's AI knowledge infrastructure. Through keynote talks, podcast interviews, published insights and educational collaborations with global partners like Group NAO, C.A. is a trusted advisor to travel brands seeking to understand this new technology and to implement it securely and effectively.

His influence is grounded in a core belief: that thriving in the AI era requires more than tools—it requires strategic transformation. Through his thought leadership, product design and policy-shaping guidance, C.A. is not only helping marketers use AI—he’s helping them rethink how they work, create and lead.

Speaking Engagements

• “Big Travel Tech Takeaways” studio interview session at The Phocuswright Conference 2025. Nov. 18-20, 2025.
• “Unlocking Tourism Data with AI” webinar in partnership with the Travel and Tourism Research Association. Nov. 13, 2025.
• “Beyond the Buzz: Turning Responsible AI Strategies into Practice” breakout session host at Colorado Tourism Office’s Governor’s Conference. Oct. 23, 2025.
• "AI and Travel" session host at 2025 Alaska Travel Industry Association Annual Convention, Oct. 21-23, 2025.
• "Getting Found in an AI World" session host at 2025 Alaska Travel Industry Association Annual Convention, Oct. 21-23, 2025.
• “Harnessing the Power of AI” webinar panel in partnership with Phocuswright. May 15, 2025.
• “Are We Overstating AI’s Environmental Impact?” podcast guest speaker for Destination Decisions Podcast Episode 48. Sept. 25, 2025.
• “Is it Ethical for DMOs to use AI?” podcast guest speaker for Destination Decisions Podcast Episode 7. November 2024)

Recognitions and Accolades

• In 2025, C.A. was named a Top 25 Extraordinary Mind in Sales, Marketing, Revenue Optimization, and Distribution by Hospitality Sales & Marketing Association International (HSMAI).
• C.A. was also nominated for ADWEEK’s AI Power 50 2026, which honors executives across marketing and advertising who are leading the way in the industry’s adoption of AI.

Published Thought Leadership

• “How to Prove Authenticity in the Age of AI Imagery” blog post on Miles Partnership website. Oct. 30, 2025.
• “Why You Need an AI Blueprint—and How to Build One” blog post on Miles Partnership website. Oct. 2, 2025.
• “AI Crawlers and Their Impact on Travel and Tourism Websites” blog post on Miles Partnership website. Aug. 26, 2025.
• “White Paper: Search and Discovery in the AI Era” white paper on Miles Partnership website. Dec. 18, 2025

Melanie is a content manager for the Brand USA team from Atlanta, Georgia. She loves jazz festivals, beach trips and overpacking. When she's not in her writing cave, Melanie enjoys going out for good food, soaking in good vibes and spending precious time with her family. 

Favorite Travel Memory

Each time I've ever stayed at an oceanfront resort, and going on family road trips to Orlando every summer for nearly a decade.

Born with the gift of gab, Makayla loves writing content that inspires the vacation state of mind. Leaning on her experiences as a traveler, she works with brands like Margaritaville, Hilton and Hawks Cay Resort to attract potential customers. If she's not working from her home in Denver, you'll likely find her trekking up a mountain or shredding the slopes.

Favorite Travel Memory

Traveling through Europe for five months.

Maya is part of the paid media team in the hospitality division. She brings experience working with hospitality clients and is passionate about creating memorable experiences for both clients and their customers. Based in San Diego, California, Maya enjoys spending her free time at the beach, staying active outdoors and being with friends and family.

Favorite Travel Memory

My favorite travel memory is my experience studying abroad with a program called Semester at Sea. I was able to visit 10 countries in one semester, all while taking my college classes on a cruise ship alongside 500 other students from around the world.

A performance coordinator on the hospitality team, Jessica manages and optimizes paid social, paid search and programmatic campaigns to align with client goals. She is continually educating herself on the ever-changing marketing landscape through the digital-marketing masters program at Wake Forest University.

Favorite Travel Memory

I took an amazing trip to Costa Rica. Surfing, riding ATVs and deep-sea fishing were the highlights of the unforgettable adventure.

Lauryn values the relationships she's built with her destination clients and works with the creative teams to strategize and execute results-driven marketing programs. She enjoys exploring the great outdoors anywhere she visits. Outside of work, you’ll find her running around with her boys or at the dog beach with her husband and dog, Ranger.

Favorite Travel Memory

Kayaking in Hawai'i and then jumping into an inactive volcano, plus learning how to surf!

David works with the operations and human resources teams to lead talent development initiatives, creating systems to support career pathing and leadership growth for team members across the Miles companies. If you want to find him outside of work, he's probably playing board games, cooking up recipes or riding his bike somewhere around the DC area.

Favorite Travel Memory

I recently took my first-ever solo trip to Switzerland, France and the Netherlands. Exploring and being more spontaneous than usual was a highlight (not to mention the Dutch tulip fields!)

Mike is a travel, culture and people enthusiast. By day, he navigates the digital realm as a project manager, weaving website experiences into the vibrant spectrums of travel. Beyond his professional duties, you'll find him strumming melodies, experimenting in the kitchen and planning his next solo mission into uncharted territories.

Favorite Travel Memory

Finding gratitude in small moments, gaining new insights and savoring those first few bites of food in unfamiliar places.

Based in Baton Rouge, Vito applies his 25-plus years of marketing, advertising and account management experience to foster success among his clients. A fan of LSU and the Saints, he knows tailgating and shares his fall football weekends with his wife and two sons.

Favorite Travel Memory

Seeing the New Orleans Saints play in London! Although we lost, it was still an awesome experience.

Eve uses her previous public relations experience at top-ranking theme parks to craft innovative, engaging and meaningful content as a content coordinator at Miles. In her free time, if she's not at a Tampa Bay Lightning game, you can find Eve on the beach, sitting poolside or relaxing on a boat in the middle of the bay.

Favorite Travel Memory

A spontaneous weekend getaway to Anchorage turned into the Alaskan adventure of a lifetime, complete with reindeer sausage, bear spotting and an intense uphill drive in a Chevy Malibu through the tiniest mountain towns!

Beth is a project manager with a strong attention to detail and an extensive background in client services. Beth is a competitive Ironman triathlete, a soccer enthusiast and dog mom to two Siberian huskies, Odin and Ragnar. Off the clock, she can likely be found training for her next athletic endeavor.

Favorite Travel Memory

My favorite travel memories are from my childhood. My family vacationed at Black Butte Ranch Resort in Oregon every summer for as long as I can remember. It’s where I learned how to ride a bike and get lost in adventure with my siblings. Every time I smell a pine tree, those memories come flooding back.

Samantha brings 9 years of experience in destination marketing to Miles. When she isn’t busy supporting the Alaska and Madrid accounts, you'll find her on hiking adventures with her two dogs, Parmesan and Nelly, tending to dozens of houseplants, or paddleboarding on one of the 10,000-plus lakes in her home state of Minnesota.

Favorite Travel Memory

My favorite travel memory is learning how to whitewater kayak on the Yellowstone River in Gardiner, Montana. The power of the water is exhilarating — there is nothing quite like being at the mercy of the river, staying focused and using your own strength to float down nature’s roller coaster.

Adam is part of the Odyssey Studios team, and is responsible for curating and cataloging the team's video and photographic assets to increase ROI for clients. Adam is a bookworm and video gamer who enjoys getting lost on backroads while finding new places and painting with his wife and their children.

Favorite Travel Memory

My favorite travel memory is when I traveled to Springfield, Ohio, for a family gathering. My wife was able to book an Airbnb stay in the home she lived in as a teenager, which she always loved but had never been able to say goodbye to as it was sold while she was away. Listening to the owner ask her about how she and her family installed features was just fantastic.

Shanell is part of our hospitality division and specializes in strategic planning across paid, earned, shared and owned media to ensure brands are set up for success. When she is not brainstorming ideas with clients, you can find her planning her next trip, exploring new local spots to dine at with her husband or hiking with her dog Demi.

Favorite Travel Memory

My husband and I went to Santorini, Greece, for our honeymoon, and the hike from Thira to Oia was incredible. We woke up and had breakfast on our balcony, taking in the views of Skaros Rock, and then met our guide thereafter. We spent the next 3.5 hours drinking in the views, learning about the island and collecting volcanic rocks.

Tiffany thrives on developing big-picture content strategies and working with clients to increase the performance of their digital content, but she also loves straight copy editing. When she isn’t absentmindedly proofreading everything she sees, Tiffany is probably reading, watching college football or daydreaming about Disney World.

Favorite Travel Memory

Descending an unsteady ladder into dark, cool cliff dwellings at Mesa Verde National Park.

A journalist by trade, Steven traded the newsroom for a much more enjoyable assignment as a food writer and travel editor. (Yeah, he gets paid to eat.) As a senior content director, Steven now cooks up effective, innovative and integrated content strategies for a host of destination clients, including Puerto Rico, Louisiana, New Orleans and Fairfax County, Virginia.

Favorite Travel Memory

There are so many! But gathering for a multi-country family reunion at a five-star farm-restaurant high atop the mountains in Slovenia is way up there. The food. The views. The connections. The memories. Priceless!

Johanna's role as an account manager is to support clients in planning, building and executing their vision. What makes her happeiest? Spending time with her family and creating long-lasting memories for her son. With family scattered around the globe, the opportunities to visit new and exciting places are countless.

Dylan is part of the Kentucky team. He works with cooperative partners and internal teams to make sure things go off without a hitch. When he is not working, you will find him outside with his wife, his Springer Spaniels, Maya and Theo, and his bearded dragon. 

Favorite Travel Memory

Riding camels in the Sahara.

Krystal is a project manager who works with a variety of clients on everything from website and to creative and media needs and visitor guides. When she isn't working on travel-related projects, you can find her hitting the road (or air) for new adventures with her husband, three kids and adorable minpin.

Favorite Travel Memory

I spent two months road tripping with my family from Texas to Washington, hitting all of the national and state parks we could along the way. It was a once-in-a-lifetime experience!

Josh is part of the operations team and oversees the company's use of Wrike. He helps teams optimize their use of the PM tool so they can work as effectively as possible. Outside of work, he's probably outside mountain biking or skiing. Colorado has some of the most beautiful trail networks and outdoor areas, and he's trying to see as much as he can.