Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
Content Director
Travel

See Chicago Like a Local

Planning a trip to Chicago? Yes, you should take a selfie in front of The Bean in Millennium Park, seek out the stunning Monet paintings at the incredible Art Institute and take a breathtaking ride on the Centennial Wheel at Navy Pier.

But if you really want to experience the city like a local, get out and explore Chicago’s neighborhoods. There are 77 to discover and they all offer their own charms. Most can be reached via the L, the CTA’s cheap and easy-to-use elevated train system that can whisk you around town quickly. It’s made up of eight different lines, delineated by color.

Some lines offer stunning views of the city, such as the Brown Line that snakes through the Loop’s canyon of skyscrapers and passes over the scenic Chicago River. Others land you right in the middle of the action, including the Blue Line stops in Wicker Park and Logan Square...

Marketing Coordinator
Industry News
Miles News

2020 Miles Scholarship Program for STS Marketing College

Annual scholarship program offers 12 tourism industry professionals an opportunity to continue their education

Apply Here

SARASOTA, FL (December 2, 2019) — Miles Partnership announced the application period for its scholarship program to the Southeast Tourism Society Marketing College®. The scholarship program is available to tourism industry professionals working in one of the 12 STS member states (Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia) and as in years past, Miles will award one scholarship in each of those states. The 2020 application period for the Miles Scholarship Program for STS Marketing College will open on Monday, December 9, 2019 and close on Friday, February 21, 2020, at 5pm EST....

Head of Research and Insights

Best Practices in Destination Management

Global Lessons from the Front Lines of Destination Management

This blog summarizes presentations from four leaders in destination management from the Global All-Stars breakout session at Destinations International Conference in 2019.

  • Watch the breakout session presentations here
  • View the presentation slides here
  • See the mainstage Global All-Stars 2019 presentations here

At the Destinations International Annual Convention in St Louis, we brought together four leaders in destination management from around the world. This breakout session offered critical insights on best practices for Destination Marketing (and/or Management) Organizations in handling the challenges of tourism growth. 

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Head of Research and Insights
Destination Marketing
Tourism

Trust in Place: Destination Management, the Future for DMOs

Maintaining the trust of locals & visitors is central to the mission of all DMOs

This is the second post in a three-part blog series recapping the presentations from Global All-Stars Mainstage in 2019*. Check out Part 1 on Mark Ellwood's presentation.

  • Watch Signe’s presentation here
  • View Signe’s slides here
  • See all the Global All-Stars 2019 speakers here

Signe Jungersted was, until earlier this year, the Director of Destination Development at Wonderful Copenhagen, and is a central figure in the development of its widely...

Content Manager
Marketing
Trends

Key Takeaways from the Digital and Social Media Marketing Summit in Denver

While at the Digital and Social Media Marketing Summit in Denver, an overarching message became clear as the last speaker finished her presentation. With a range of topics from influencer marketing to artificial intelligence, each one presented an alternative way to effectively reach target audiences through personalization.  

Three key takeaways from the summit are summarized below: 

Branding & “You-Centric” Marketing

To start off the conference, brand strategist Melanie Spring said, “your brand is what everyone else is saying about you, not what you’re saying about yourself.” While brand strategy plays an important role in marketing, it’s ultimately the customers’ perception that will define who you are as a brand. That’s why it has become more important than ever to meet your customer where they are, not where you want...