Blog Posts
Our team has lots of great ideas - and we're willing to share
Miles Partnership Launches Apprenticeship Program with Tourism Diversity Matters
SARASOTA, Fla. (November 18, 2022) — Miles Partnership, a leading tourism marketing consultancy, has announced that it will be partnering with Tourism Diversity Matters (TDM) to create a 2023 Apprenticeship Program.
Developed to support recent or upcoming diverse college graduates who have a concentration in business studies and a passion for the travel and hospitality industry, the TDM Apprenticeship Program is a paid opportunity for the selected apprentice to gain valuable hands-on experience at Miles Partnership. The apprentice will receive training in various areas of the company, including diversity, equity and inclusion (DEI), finance and operations, followed by greater exposure to distinct career tracks such as DEI, marketing and communications and strategic planning.
“We are thrilled to be the first tourism marketing agency to launch an...
Insights from the Multicultural Multiplier Research Study
iolite group’s groundbreaking consumer study, The Multicultural Multiplier: Cultural Diversity’s Impact on Travel Intent, explores the impact that cultural diversity has on traveler intentions. The research was fielded in early 2022 and targeted leisure travelers from the U.S., Canada, Mexico, U.K. and China to understand the impact that showcasing cultural diversity has on traveler audiences, uncover insights to enhance marketing effectiveness for culturally diverse experiences and define profiles of cultural curious travelers. Miles, along with Destinations International and Brand USA, had the opportunity to support this critical study, which you can find a summary of here...
The State of the American Traveler: 2022 Traveler Segments Edition
In the latest annual Traveler Segments Edition of The State of the American Traveler, Destination Analysts and Miles Partnership shared original insights into critical segments of U.S. travelers and custom research on post-pandemic shifts. Mark Ellwood, editor-at-large with Robb Report, gave a unique look at affluent and luxury travelers, highlighting the evolution, outcomes, and desires that have developed in this new travel landscape.
Travelers are craving inspiration, adventure and diversity, and not just in experiences; 45% of Gen Z travelers say they identify as a non-caucasion race and seek greater representation in destinations. While inflation and high travel prices have put a...
3 Key Takeaways for Starting Your TikTok Account
TikTok is the seventh most used app in the world, and with 732 million monthly active users globally, the app has done what Facebook did in seven years in five. In the United States alone, more than 138 million monthly active users spend an average of 52 minutes a day sifting through their For You Page.
The For You Page creates a magical combination of videos unique to the user based on their likes, shares, comments and follows. Therefore, it is imperative as a brand to get on TikToker’s For You Pages as much as possible. Getting on the “FYP” can be so influential that certain popular Booktok books will show up in the “TikTok section” at...
YouTube SEO & Channel Optimization Best Practices - Cards & Endscreens (Part 3)
A guide to optimizing your YouTube channel and uploading content with SEO best practices in mind.
While not a requirement, using the cards and end screens functionality in YouTube can help drive viewer behavior, whether your goal is to increase subscribers or point viewers towards certain content (or both!), these tools can help.
The cards feature has many ways in which it can be applied to drive user behavior. A few examples:
- Link to off-platform content (like website landing pages, social channels, etc.)
- Encourage viewer interaction by providing a poll.
- Play a teaser video to direct viewership to other content on your channel or another channel altogether.
The card will appear in the top-right corner and provide a preview of the card’s message to your viewers. If the viewer clicks, the card associated with the video appears alongside the video you’re already playing. So, users aren’t being directed away from viewing your video, instead the content is supplementing what they’re watching.