Blog Posts
Our team has lots of great ideas - and we're willing to share
An Introductory Guide to TikTok
With more than 689 million monthly active users (as of January 2021), TikTok is the current social media darling. This mobile video platform for creators is engaging a younger generation to craft 30-second to minute-long vertical videos. There are more than 100 million U.S. users (August 2020), and while the app was made popular among Gen Z, the user base is growing up. In the U.S., 60 percent of users are 16–24, and 80 percent are 16–34 (June 2020). More than 90 percent of users use the app daily — with an average watch time of 53 minutes (July 2020). Overall, more than one billion videos are viewed per day on the app.
How does this apply to travel? There are more than 22.4B views under the #TikTokTravel. At current, few DMOs and travel brands are activating, so there is a huge opportunity to get organic distribution and connect with...
Toolkit for Sustainable Tourism Strategies
Earth Day 2021 saw the tourism industry starting to recover as vaccines roll out and traveler optimism and bookings begin to bounce back. It is also an important inflexion point. Will tourism recover in ways that are more thoughtful, sustainable and focused on broader benefits? Central to turning these aspirations into action in your destination is having a clear strategy – one that outlines the vision for your destination and the special values and experiences you want to protect, restore or enhance. A strategy that is results-focused and defines the practical steps and your organization’s role in achieving this vision is key.
In honor of Earth Day, we’re...
Funding the Future of Tourism in the U.S. and Canada
Implementing Global Best Practices in Tourism Taxation & Funding
While customized for U.S. and Canadian cities, many of these ideas are applicable to other destinations including states and provinces across North America and destinations around the world.
- Access "Funding for Tomorrow", a summary of 10 international best practices in tourism taxation and funding from two major studies across both North America and Europe.
- Read the New Zealand edition of these recommendations here.
Many cities across the U.S. and Canada are grappling with an unprecedented drop in funding. With COVID-19’s dramatic impact on bed and lodging taxes, cities are looking to build...
Funding the Future of Tourism in New Zealand
Implementing Global Best Practices in Tourism Taxation & Funding
While customised for New Zealand, many of these ideas could be equally applied to other nations, states, provinces and cities around the world.
- Access "Funding for Tomorrow", a summary of 10 international best practices in tourism taxation and funding from two major studies across both North America and Europe.
- Read the two-part blog on "Reimagining New Zealand Tourism: Eight Essential Ways to Build Back Better”
Like many parts of the world, Aotearoa (New Zealand) is looking to a better future for its tourism industry post pandemic. To build...
The State of the American Traveler's New Dynamic Dashboard
Users can now drill in greater data and detail from the research and customize the results to their needs
- Access The State of the American Traveler's new Dynamic Dashboard of Findings
- View the latest research presentation and webinar recording from the January 2021 "Destinations Edition"
The State of the American Traveler is one of the nation’s leading leisure travel research reports. The State of the American Traveler examines the travel intentions, interests and behavior of American travelers probing on 4 specific themes in each...