Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
Head of Research and Insights

The Time to Act is Now: 26 for COP26

26 Practical Actions for Destinations to Address Climate Change

Download part one of the white paper, "26 for COP26," here. 

“We are at a unique stage in our history. Never before have we had such an awareness of what we are doing to the planet, and never before have we had the power to do something about that. Surely we all have a responsibility to care for our Blue Planet” - Sir David Attenborough

The global gathering of scientists, business and political leaders at the 26th Climate Change conference, “...

ePublications Developer
Email Marketing

3 Things a Recipient Sees Before Opening an Email

As an email designer, “Your most important job is to get them to open the next one,” says Alex Williams, Vice President and Creative Director at Trendline Interactive. That means your email isn’t necessarily successful if it gets opened; it’s successful if the subscriber likes the email so much they want to open the next one they receive in their inbox.

An email’s chance for success begins as soon as it arrives in a recipient’s inbox. In this article, I’ve focused on three things a recipient sees before opening an email: the sender name (also known as the from name), subject line and pre-header text (also known as preview text), and how you can improve each one of them.

Sender Name

The sender name...

Running with Camerun Peoples

“Touchdown - Camerun Peoples!” That’s a common phrase Appalachian State fans have heard over the years thanks to the electrifying play of one of the best running backs in college football, Camerun Peoples.

But what does a college football athlete have to do with destination marketing? Not much if you had asked a year ago. But thanks to new name, image, likeness (NIL) laws set by the NCAA, Miles was able to help Explore Boone become one of the first destination marketing organizations to partner with a NCAA athlete. 

A Winning Combination

It all started when the NCAA updated their NIL laws in June of...

Head of Research and Insights
Travel

How US Travelers See Vaccinations – COVID-19 Travel Sentiment Spotlight

Vaccine divisions are driving growing health, business and tourism consequences

  • See the research summary on vaccinations from the COVID-19 Travel Sentiment research here
  • See the COVID-19 US Travel Sentiment research here

The Delta variant of COVID-19 is surging across the US and is driving a renewed focus on vaccination rates across the country — and amongst US travelers. The COVID-19 US Travel Sentiment research from Longwoods International and Miles Partnership has been asking questions on COVID-19 vaccinations since early 2021, and we summarize these insights and takeaways below and in the attached research summary...

Director of Communications

Roger Miles to Be Inducted into U.S. Travel Hall of Leaders

This press release was initially released by U.S. Travel Association on September 3, 2021.

Roger W. Miles, chairman of the board of Miles Partnership, will be honored as the 2021 inductee into the U.S. Travel Association Hall of Leaders, the organization announced Friday.

Distinguished individuals are named to U.S. Travel’s Hall of Leaders for “sustained, noteworthy contributions that have positively impacted the travel industry and raised industry-wide standards.”

With this induction, 103 travel industry luminaries have been named to the U.S. Travel Hall of Leaders since it was established in 1969.

“Roger is a trailblazer whose ingenuity, creativity and business acumen shaped the modern-day field of destination marketing, inspiring...