Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
VP, Strategy & Insights
Data
Industry News

Data Privacy and the Future of Marketing for DMOs, Attractions & Suppliers

Entering 2020, marketers will discover a changing digital world governed by a new set of laws — most notably from the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), which went into effect on January 1 and is the first large-scale U.S. law protecting consumers’ digital data. Known to some as “GDPR Light,” CCPA poses new challenges to for-profit businesses working in California.

So what’s next on the horizon for digital privacy? And what do marketers need to be prepared for?

In my opinion, the greatest threat to today’s digital marketing space is privacy legislation. I’m not saying that it isn’t needed — it most definitely is — but how it is enacted is going to be critical to our industry surviving.

The internet has broken down civic borders and made our world a much more global community, but our laws...

Content Manager

20 Questions to Ask People About Their Vacation

One of the biggest perks of working for Miles is the generous open vacation policy. We love to travel, and it shows. From Africa to Asia to Antarctica, it seems like we’re always spotting a fellow coworker on Instagram, posting their vacation pictures from some far-off place. And I can’t complain—it’s great inspiration, especially as my travel wish list grows ever-longer and my comfort level of venturing to increasingly remote places expands. So when my colleague arrives in-office with that post-vacation glow, I want to know more than the typical two-step: “How was your trip? What was your favorite part?” (Because really, isn’t that what everyone asks?) I want to know details. I want to know the obstacles, the stuff they didn’t post on Instagram. What I’m really asking is: “Should I go, too?” Here are some of my favorite questions, but I’d love to hear your...

Head of Research and Insights
Destination Management
Marketing

Destination Management in Action - Part 1

This is the first blog in a two-part blog series.

Though the pressures created by tourism numbers and growth is a worldwide problem, many innovative examples of how DMOs respond to these issues can be found in Europe. In our webinar, “The State of the American Traveler, Destination Management Edition,” Signe Jungersted, CEO & Founding Partner of Group NAO (and former Director of Development at Wonderful Copenhagen), joined us to share examples of the variety of ways DMOs are responding to the impact of crowding, congestion and other negative social and/or environment impacts of tourism.

1. Don’t Focus on the Obvious.

I Amsterdam has famously announced that they are no longer investing a single Euro into marketing and now are entirely focused on destination...

Marketing Coordinator
Industry News
Miles News

2020 Miles Scholarship Program for STS Marketing College

Annual scholarship program offers 12 tourism industry professionals an opportunity to continue their education

Apply Here

SARASOTA, FL — Miles Partnership announced the application period for its scholarship program to the Southeast Tourism Society Marketing College®. The scholarship program is available to tourism industry professionals working in one of the 12 STS member states (Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia) and as in years past, Miles will award one scholarship in each of those states. The 2020 application period for the Miles Scholarship Program for STS Marketing College is now open and will close on Friday, February 21, 2020, at 5pm EST. Click...

Content Director
Travel

See Chicago Like a Local

Planning a trip to Chicago? Yes, you should take a selfie in front of The Bean in Millennium Park, seek out the stunning Monet paintings at the incredible Art Institute and take a breathtaking ride on the Centennial Wheel at Navy Pier.

But if you really want to experience the city like a local, get out and explore Chicago’s neighborhoods. There are 77 to discover and they all offer their own charms. Most can be reached via the L, the CTA’s cheap and easy-to-use elevated train system that can whisk you around town quickly. It’s made up of eight different lines, delineated by color.

Some lines offer stunning views of the city, such as the Brown Line that snakes through the Loop’s canyon of skyscrapers and passes over the scenic Chicago River. Others land you right in the middle of the action, including the Blue Line stops in Wicker Park and Logan Square...