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 miles blog

Our team has lots of great ideas - and we're willing to share
Director of Communications
Industry News
Miles News

Miles Partnership Announces Debbie Johnson as Senior Vice President of Client Services

SARASOTA, Fla. (January 26, 2023) — Miles Partnership, a leading tourism marketing consultancy, announced that Debbie Johnson will join the company as Senior Vice President of Client Services.

In this new role, Johnson will work closely with Miles’ account services teams to ensure continued client satisfaction and growth while developing and maintaining senior-level relationships across the industry. She will be responsible for understanding and managing client contracts and products, with a focus on identifying new opportunities. 

“We are thrilled that Debbie is joining our leadership team,” said Miles Partnership Senior Vice President Laura Libby. “She brings a deep knowledge at all levels of the tourism industry and strong connections across the country. Debbie’s experience and skills will support Miles’ continued growth.”

“I am excited...

Head of Research and Insights

Community Engagement Global Best Practices

It's Time for DMOcracy - Recommendations and Resources from a Major Global Study

Time for DMOcracy is the largest-ever global research and education project on community engagement in tourism. Led by Group NAO and Miles...

Marketing Coordinator

The Year in Review and The Year Ahead 2022 Key Takeaways

In this year’s 7th annual edition of The Year in Review and The Year Ahead, Miles Partnership, Phocuswright and Arival unveiled crucial travel trends and technologies that are fundamentally changing the travel industry landscape. 

Phocuswrights’ custom research answers key industry questions on the minds of many in the tourism industry: When and how will international travel recover? What are remote workers really looking for in their destinations and accommodations? What marketing trends are worth keeping an eye on, and which ones should be let go? Arrival shares critical insights and the latest research around the generational shifts in experiences, the true value of visual content and how this will shift trip planning in the future. Below are some key takeaways from this year's webinar. 

Travel Tech &...

Communications Specialist
Industry News
Miles News

Miles Partnership Launches Apprenticeship Program with Tourism Diversity Matters

SARASOTA, Fla. (November 18, 2022) — Miles Partnership, a leading tourism marketing consultancy, has announced that it will be partnering with Tourism Diversity Matters (TDM) to create a 2023 Apprenticeship Program.

Developed to support recent or upcoming diverse college graduates who have a concentration in business studies and a passion for the travel and hospitality industry, the TDM Apprenticeship Program is a paid opportunity for the selected apprentice to gain valuable hands-on experience at Miles Partnership. The apprentice will receive training in various areas of the company, including diversity, equity and inclusion (DEI), finance and operations, followed by greater exposure to distinct career tracks such as DEI, marketing and communications and strategic planning.

“We are thrilled to be the first tourism marketing agency to launch an...

Marketing Manager

Insights from the Multicultural Multiplier Research Study

iolite group’s groundbreaking consumer study, The Multicultural Multiplier: Cultural Diversity’s Impact on Travel Intent, explores the impact that cultural diversity has on traveler intentions. The research was fielded in early 2022 and targeted leisure travelers from the U.S., Canada, Mexico, U.K. and China to understand the impact that showcasing cultural diversity has on traveler audiences, uncover insights to enhance marketing effectiveness for culturally diverse experiences and define profiles of cultural curious travelers. Miles, along with Destinations International and Brand USA, had the opportunity to support this critical study, which you can find a summary of here...