Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
Senior Digital Analyst
Technology

Safari Browser Changes vs. Advertisers: What You Need to Know

Safari users who upgrade to 12.0 version will be happy to learn that the version also includes an update to their Intelligent Tracking Protection (ITP). ITP version 1.0 launched summer 2017 with Safari 11.0.

ITP makes it difficult for advertisers to track Safari users’ behavior from website to website. It’s a feature to make users feel more secure. Safari updated to 12.0 in September 2018, strengthening that privacy feature with ITP 2.0.

However, if you’re an advertiser, these changes don’t make you happy at all.

ITP 2.0 makes it even harder for advertisers to collect data about Safari browser users and their surfing habits and interactions with websites after clicking through ads.

...

Account Executive
Photography
Travel

Five Tips for Taking Great Travel Photos

You’ve just arrived at your destination, and it’s every bit as magical as you expected. The sights, the sounds, the smells – all of it is perfect, and yet somehow you can’t escape the lingering thought that it’s temporary. In a few days you’ll return to work, and all of this will be a distant memory. Unless…

CLICK!

You’ve captured the moment. Now, when you’re sitting at your desk, you can look back at this photo and relive the experience again as if you were there.

Travel photos are meaningful because they allow us to relive important experiences. They let us escape the present by transporting our minds to our favorite destinations. They also allow others to share our experiences through social media.

So how can we make those photos the best they can be? 

 

Marketing Coordinator
Tourism
Trends

2018 Destinations International Annual Convention Recap

Earlier this summer, members from the Miles team attended the 2018 Destinations International Annual Convention in Anaheim, California. The 104th Annual Convention brought together over 1,600 industry members for a jam-packed event full of insightful sessions and opportunities to learn about the latest topics and trends in the industry. Our team had a great time and we’re already looking ahead to the 2019 Annual Convention in St. Louis next summer!

Read this blog for a recap of Miles’ participation at the convention along with some additional resources you might find helpful including access to session recordings and presentation decks.

Director of Research and Online Marketing
Co-op Programs
Destination Marketing

The Unrivalled Quality of a DMO’s Audience

Official Destination Websites and Visitor Guides reach and engage with a highly engaged audience. Research shows these readers and online users are among the most qualified audience in the travel industry. They have a high likelihood of traveling to the destination and use these resources to make booking decisions. This audience is one of the most valuable assets of a DMO and of tremendous appeal to industry partners. Creating opportunities to reach this highly qualified audience is a win-win opportunity: generating revenue and additional content for the DMO, offering a high-quality advertising opportunity for the industry and creating engaged leads and new visitors and guests. 

Reoccurring and independent third-party research studies have highlighted the unrivalled quality of the audience offered by destination visitor guides,...

Director of Research and Online Marketing
Co-op Programs
Destination Marketing

Gold Rushes & Exhibitions – The History of DMO Partnership Models

Destination Marketing Organizations (DMOs) date back to the 19th century with the establishment of the Detroit Convention and Businessmen’s League in 1896 – an organization that later evolved into the Detroit Metro CVB.

The United States has been the pioneer and innovator in destination marketing, including creative private – public funding models and partnerships.  Early destination marketers were often larger than life personalities who used a savvy combination of evocative storytelling, boosterism and specific events to put their city, territory or state on the map.