Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
Account Director

Reassess Your Audience as They Reexamine You: 3 Tips for Effective Targeting

From timing to lodging to transportation, the pandemic has caused seismic shifts in the way travelers engage at every stage of the planning funnel. This also means the time is right to revisit who your target audience is (or isn’t) and how you’re reaching them. Here, Miles Account Director Hannah Hintz shares three tips for effectively adjusting your targeting and messaging strategy now.

Close to Home

Recently my worlds of tourism marketing as my profession and traveling as my passion have collided. In this pandemic era, I have been considering and planning for travel differently than before. I always try not to be a “me-marketer,” but the more I talk with fellow travelers and clients, the more I realize I am not alone in how I’m rethinking my approach to travel.

For example, daydreaming during the pandemic, I have put adventures in and around...

Head of Research and Insights

Reimagining New Zealand Tourism: Eight Essential Ways to Build Back Better (Part 2)

Part 2 of a two-part blog series. Read Part 1 here.

New Zealand is reimagining what tourism can look like. The COVID-19 pandemic has provided a unique opportunity to not only build back tourism in New Zealand – but to ‘build back better’.

5. Tourism Funding: the right resources driving the right outcomes
6. Value Add:  the ‘halo’ effect and driving productivity, innovation
7. Measure What Matters:  Quality over Quantity
8. For New Zealand: industry Structures that represent all stakeholders

 

5. Tourism Funding

Successful, sustainable tourism industries understand the full costs and ...

Head of Research and Insights

Reimagining New Zealand Tourism: Eight Essential Ways to Build Back Better (Part 1)

See the related blog post: “8 Ways to Build a More Sustainable Future for Tourism”

Part 1 of a two-part blog series. Read Part 2 here.

As in many parts of the world, New Zealand is reimagining what tourism can look like. The COVID-19 pandemic has provided a unique opportunity to not only build back tourism in New Zealand – but to “build back better.”

By early 2000, the New Zealand tourism industry was generating significant financial returns to the country but had growing environmental impacts, persistent seasonality pressures and was failing to deliver widely shared...

Creative Strategies for Marketing Road Trips

For more on road trips, check out the latest U.S. Road Trips research from Longwoods International in addition to the resources from our September webinar, "U.S. Road Trips - Reinvented for COVID-19 and Beyond."

As mandatory travel restrictions have eased in some parts of the country, Americans are looking for safe ways to get out and explore. Naturally, a good old-fashioned road trip comes to mind. In fact, Longwoods recently found that among Americans who are planning to travel, the majority (61%) will travel by car.

Many destinations are eager tap into this trend, so travelers are currently being flooded with road trip marketing. How do you cut through all the noise and set your destination apart? Read on for ideas on how to delve...

Optimizing for YouTube: 9 Best Practices for Getting Eyes on Your Video Content

Did you know YouTube is the second most-visited site in the world? It attracts about 44% of all internet users, making video content absolutely vital to every DMO’s content strategy. And since the onset of COVID-19, it’s become even more important: YouTube.com rose 15.3% in March alone, climbing toward 200M visits per day. So, we all understand that we need great video content, but here’s the more important question: How do you get potential visitors to view the great video content you’ve spent time and money producing?

The answer starts with search engine optimization....