Our team has lots of great ideas - and we're willing to share
As mandatory travel restrictions have eased in some parts of the country, Americans are looking for safe ways to get out and explore. Naturally, a good old-fashioned road trip comes to mind. In fact, Longwoods recently found that among Americans who are planning to travel, the majority (61%) will travel by car.
Many destinations are eager tap into this trend, so travelers are currently being flooded with road trip marketing. How do you cut through all the noise and set your destination apart? Read on for ideas on how to delve deeper into the “why” behind road trips and get creative in your targeting and storytelling strategies.
Data across several booking engines suggests that the majority of travelers are currently...
Did you know YouTube is the second most-visited site in the world? It attracts about 44% of all internet users, making video content absolutely vital to every DMO’s content strategy. And since the onset of COVID-19, it’s become even more important: YouTube.com rose 15.3% in March alone, climbing toward 200M visits per day. So, we all understand that we need great video content, but here’s the more important question: How do you get potential visitors to view the great video content you’ve spent time and money producing?
The answer starts with search engine optimization....
Insights from a major international study across 8 nations
With the impact of COVID-19 closing borders, international tourism is largely on hold in many destinations. This has reinforced the importance of domestic tourism in many parts of the world, especially those where international inbound tourism was the primary focus of tourism marketing efforts. From Ireland to New Zealand, Finland to Australia, Thailand to South Africa, national and regional tourism offices are pivoting to focus on domestic travel. Around the world and across North America, domestic tourism is central to the recovery of the tourism industry following a broad recovery from COVID-19.
New report offers invaluable research & resources for every DMO on future funding options
- Download the full report, report sections and the DMO research
- Watch the webinar held as part of U.S. Travel Association's ESTO Webinar Series on August 20, 2020
Miles Partnership has just released a major report addressing a critical challenge facing DMOs across North America and around the world. Facilitated along with partners, Civitas and Tourism Economics, ...
Video Analysis of Top Performing Online Videos from DMOs
This is the second blog in the series, "Moving Picture Magic - 2020 Edition," showcasing top performing online videos from DMOs around the world.
In late 2019 and early 2020, Miles Partnership reviewed the online video libraries (primarily on YouTube) of over 180 destination marketing organizations (DMOs) around the world. We have identified a top ten list as well as a wider gallery for more ideas and inspiration.
In the first blog of this series, we provided additional detail on this analysis and identified the first five of the top 10. Here are the remaining five videos, with commentary on their powerful storytelling and what we feel makes...