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By now, it’s no secret that the marketing landscape is ever-changing. As new technology launches and the latest trends arise, it’s important to check-in with your communication strategy and assess what and how you’re communicating with your target audiences.
For many travel and tourism organizations, email marketing continues to be a critical communication channel and means of connecting with travelers, increasing brand awareness and driving visitation. Historically, it’s also been a valuable source of data and performance measurement (see our previous blog on Apple’s mail privacy protection setting updates for more information).
Equally as significant...
With the increasing emphasis on visual content on social media, ensuring accessibility for all is paramount. Visuals on social media are not merely pictures; they convey information, evoke emotions and tell stories about your brand and your values. But what about those who rely on sound or touch to navigate the online space? Enter alternative text, also known as “alt text.”
Social media accessibility is no longer just a good-to-have feature; it's an essential tool in the arsenal of any effective marketer. Along with promoting inclusivity, alt text ensures that content reaches the widest possible audience.
In this blog post, we’ll dive deeper into alt text, describing the purpose and providing instructions on how to use alt text for visual content on social media platforms.
Understanding Alt Text
Alt text offers a concise description of...
Destination organizations and the tourism industry should support sensible, balanced STR policies.
- Short-term rentals (STRs) are now a major part of visitor accommodation choices in many destinations
- A lack of thoughtful, balanced regulations and management has prompted a global backlash against STRs
- Only 13% of destination organizations are currently involved in providing input regarding how STRs are managed in their destinations
- Miles Partnership helped lead a global study that identifies eight best practices to manage and market STRs in a smart, balanced way in your destination
After countless delays, the World Wide Web Consortium (W3C) officially published WCAG 2.2 on October 5, 2023. This is a substantial breakthrough in the world of digital accessibility, as WCAG 2.1 has been the standard since 2018.
Wait, What Are the Web Content Accessibility Guidelines Again?
Before we dive into the changes outlined in WCAG 2.2, here’s a quick review of what the Web Content Accessibility Guidelines are.
The Web Content Accessibility Guidelines (WCAG) are internationally recognized technical standards published by The World Wide Web Consortium (W3C) that are designed to provide guidance on how to make web content more accessible to those with disabilities. Since the introduction of WCAG 1.0 in 1999, W3C has consistently published new versions of WCAG to reflect the ever-changing nature of...
Over half of American travelers plan to prioritize leisure travel this fall. Visiting friends and family, relaxing, exploring and new experiences are just some of the top travel motivations on their list. However, for travelers with disabilities, these trips can be accompanied by unique challenges that are too often overlooked and disregarded.
In our recent webinar, “Travelers with Disabilities,” research found that one in six travelers indicated that they, or someone they travel with, face challenges around travel due to mental, physical or emotional impairments. The growing awareness around the importance of inclusivity in travel has led to more destinations and attractions working...