Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share

Creative Strategies for Marketing Road Trips

For more on road trips, check out the latest U.S. Road Trips research from Longwoods International in addition to the resources from our September webinar, "U.S. Road Trips - Reinvented for COVID-19 and Beyond."

As mandatory travel restrictions have eased in some parts of the country, Americans are looking for safe ways to get out and explore. Naturally, a good old-fashioned road trip comes to mind. In fact, Longwoods recently found that among Americans who are planning to travel, the majority (61%) will travel by car.

Many destinations are eager tap into this trend, so travelers are currently being flooded with road trip marketing. How do you cut through all the noise and set your destination apart? Read on for ideas on how to delve...

Optimizing for YouTube: 9 Best Practices for Getting Eyes on Your Video Content

Did you know YouTube is the second most-visited site in the world? It attracts about 44% of all internet users, making video content absolutely vital to every DMO’s content strategy. And since the onset of COVID-19, it’s become even more important: YouTube.com rose 15.3% in March alone, climbing toward 200M visits per day. So, we all understand that we need great video content, but here’s the more important question: How do you get potential visitors to view the great video content you’ve spent time and money producing?

The answer starts with search engine optimization....

Head of Research and Insights
Research
Tourism

Global Best Practices in Domestic Tourism

Insights from a major international study across 8 nations

With the impact of COVID-19 closing borders, international tourism is largely on hold in many destinations. This has reinforced the importance of domestic tourism in many parts of the world, especially those where international inbound tourism was the primary focus of tourism marketing efforts. From Ireland to New Zealand, Finland to Australia, Thailand to South Africa, national and regional tourism offices are pivoting to focus on domestic travel. Around the world and across North America, domestic tourism is central to the recovery of the tourism industry following a broad recovery from COVID-19.

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Head of Research and Insights
Industry News
Tourism
Trends

Funding Futures – Major Opportunities for DMOs in the COVID-19 Crisis

New report offers invaluable research & resources for every DMO on future funding options

Miles Partnership has just released a major report addressing a critical challenge facing DMOs across North America and around the world. Facilitated along with partners, Civitas and Tourism Economics, ...

Advertising Account Manager
Online Video

Moving Picture Magic - 2020 Edition - Part 2

Video Analysis of Top Performing Online Videos from DMOs

This is the second blog in the series, "Moving Picture Magic - 2020 Edition," showcasing top performing online videos from DMOs around the world.

In late 2019 and early 2020, Miles Partnership reviewed the online video libraries (primarily on YouTube) of over 180 destination marketing organizations (DMOs) around the world. We have identified a top ten list as well as a wider gallery for more ideas and inspiration.  

In the first blog of this series, we provided additional detail on this analysis and identified the first five of the top 10. Here are the remaining five videos, with commentary on their powerful storytelling and what we feel makes...