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In today's digitally driven landscape, the internet reigns supreme as travelers' primary information source. Destination marketing organizations (DMOs) recognize the pivotal role of their websites in attracting visitors. To remain competitive and meet their organizational goals, DMOs must prioritize usability testing – a critical process that leads to audience-focused, results-driven solutions.
Usability testing is a methodical evaluation of a website's user experience, achieved by observing real users as they navigate the site. This invaluable step grants DMOs insights into their target audience's interactions with the website, uncovering pain points and guiding necessary improvements.
Here's why usability testing stands as an indispensable practice for destination marketing...
Do you want to build better content? Let’s start with inclusion.
Destinations have a story to tell. Whether it’s horseback riding through an oak-dotted ridge in Branson, listening to the rollicking sounds of jazz in New Orleans or the thrill of skiing down a snowy slope in Vail, destinations bring purpose to place.
To provide better context to this purpose, we must keep the traveler in mind. Readers who recognize their identities and experiences within content are more apt to explore destinations with a sense of trust and hopefully feel more encouraged to return.
In this post, we’ll walk through a few mindful ways to create expansive, inclusive stories...
The Miles Scholarship Program for Southeast Tourism Society's Marketing College is now open! Miles will award 14 scholarships for the 2024 session, selecting one tourism industry professional in each of the 14 STS member regions: Alabama, Arkansas, District of Columbia, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. The 2024 application period will be open through Friday, March 15, 2024, at 5 p.m. ET.
Marketing College is a premier one-week intensive education program designed for both new and established tourism professionals. During the program, students will attend lectures and discussion groups, and have one-of-a-kind networking...
Let’s be honest; our smartphones are our travel companions. According to Think With Google's Global Insights, 70% of U.S. travelers rely on their mobile devices during trips, primarily to discover activities and attractions, research restaurants and shopping areas, and navigate their destinations. 48% of U.S. travelers are comfortable planning their trip, from start to finish, using only a mobile device.
These same tech-savvy travelers are also turning to other sources for inspiration and planning, beyond...
Your organization spends a considerable amount of time creating attention-grabbing headlines and visually appealing graphics for your email campaigns, but have you ever stopped to think about whether or not they’re accessible to those with disabilities?
From selecting high-contrast color combinations to optimizing HTML for assistive technologies, there are simple steps you can take to ensure your email campaigns are inclusive to all.
In this blog post, we’ll provide digital accessibility best practices for email campaigns, aimed at ensuring your email campaigns connect and resonate with the broadest audience possible.
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