Blog Posts
Our team has lots of great ideas - and we're willing to share
Key Takeaways from the Digital and Social Media Marketing Summit in Denver
While at the Digital and Social Media Marketing Summit in Denver, an overarching message became clear as the last speaker finished her presentation. With a range of topics from influencer marketing to artificial intelligence, each one presented an alternative way to effectively reach target audiences through personalization.
Three key takeaways from the summit are summarized below:
Branding & “You-Centric” Marketing
To start off the conference, brand strategist Melanie Spring said, “your brand is what everyone else is saying about you, not what you’re saying about yourself.” While brand strategy plays an important role in marketing, it’s ultimately the customers’ perception that will define who you are as a brand. That’s why it has become more important than ever to meet your customer where they are, not where you want...
Four Coding Tips for Making Your Emails More Accessible to Everyone
The fourth industrial revolution has changed the way we live and has made email communication to those with visual impairment easier. According to the World Health Organization (WHO), 1.3 billion people worldwide live with some type of visual impairment; 217 million living with moderate to severe vision impairment and roughly 36 million people in the world are blind. Voice assistant technology (such as Siri, Echo, Google Home, etc.) can help make your emails more accessible to everyone, if coded properly.
Coding your emails for voice assistant technology is essential for giving your subscribers with visual or hearing impairment a good experience. Here are four coding tips you can use for creating a more accessible email:
1. Set your role attribute in the...
Trust in the Future: Global All Stars 2019 Recap
5 Trends Reshaping the Future for Destinations
This is part of a three-blog series recapping the presentations from Global All-Stars 2019.
Since 2011, Miles has hosted the Global All-Stars mainstage session at the Destinations International Annual Convention, one of the largest gatherings of destination marketing organizations (DMOs) in the world. Over the last 8 years, Global All-Stars has showcased innovation and served as a leading platform for sharing exciting new ideas, insights and inspiration from around the world.
At the 2019 Annual Convention in St. Louis, Missouri, three speakers presented at Global All-Stars with a unifying theme of...
Net Zero to New Zealand
A version of this opinion piece first appeared in New Zealand’s Inside Tourism around Earth Day in April 2019. That article can be read online here.
For Earth Day in April 2019, I wrote an open letter to the New Zealand tourism industry calling on it to be first in the world. Specifically, I called for a feasibility plan to define how and when New Zealand could be the first destination in the world to fully offset the carbon emissions of all international travellers to...
Global All-Stars 2019 Recap
Insights, Ideas & Inspiration from Around the World
The Global All-Stars presentation videos and decks are available here.
Since 2011, Miles has hosted the Global All-Stars mainstage session at the Destinations International Annual Convention, one of the largest gatherings of destination marketing organizations (DMOs) in the world. Over the last 8 years, Global All-Stars has showcased innovation and served as a leading platform for sharing exciting new ideas, insights and inspiration from around the world.
At the 2019 Annual Convention in St. Louis, Missouri, three exceptional speakers presented at Global All-Stars with a unifying theme of the topic of trust. While trust in many “official” organizations has been questioned in recent years, it remains a critical asset for any DMO. Trust is not simply important in the DMO’s...