Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
Content Coordinator

3 Key Takeaways for Starting Your TikTok Account

Check out Hayden's spotlight segment on TikTok in "The State of the American Traveler: Technology Edition" webinar.

TikTok is the seventh most used app in the world, and with 732 million monthly active users globally, the app has done what Facebook did in seven years in five. In the United States alone, more than 138 million monthly active users spend an average of 52 minutes a day sifting through their For You Page.

The For You Page creates a magical combination of videos unique to the user based on their likes, shares, comments and follows. Therefore, it is imperative as a brand to get on TikToker’s For You Pages as much as possible. Getting on the “FYP” can be so influential that certain popular Booktok books will show up in the “TikTok section” at...

Three Tips for Approaching Pride

June is a month dedicated to uplifting and celebrating the voices of LGBTQ+ people.

Although Pride is often associated with brightly colored parades and festive parties, it is essential to understand that the celebration we know today started out of protest. After facing centuries of extremely inequitable laws that repressed LGBTQ+ people, the patrons of The Stonewall Inn fought back and started the modern Gay Liberation Movement.

When deciding how your organization will recognize Pride, it is vital to remember its origins and focus on authenticity.

As the month is coming to a close, it’s a great to time to reflect on how we’ve celebrated and the opportunities that exist for ongoing initiatives and future celebrations.

Video Creative Producer

Understanding the YouTube Algorithm

What factors determine whether a video performs well or not?

YouTube’s end goal is always centered around keeping viewers on its platform for as long as possible. It does this by leveraging an algorithm that tries to predict the content its viewers want to watch and serving it up to them to consume.

The two places where it has the most impact in doing so are within search results and recommended videos. The content that the algorithm chooses to serve the viewer is predicated on past behavior -- two people searching the same search terms in YouTube may ultimately receive completely different search results.

The YouTube algorithm ranks videos by assigning them a score based on performance analytics. Second, it matches videos to people based on their watch history and what similar viewers have watched. The goal is not to identify “bad” vs. “good” videos but to match viewers with content that they want to watch. When...

Head of Research and Insights

It’s Time for DMOcracy

Global research study on engaging with your community

Successful, sustainable tourism needs a welcoming and supportive local community. One of the priorities to emerge from the last few years is the importance of the partnership between Destination Marketing and Management Organizations (DMOs) and their local residents. 

Miles Partnership is involved in a major global research study to define best practices for DMOs in building a successful partnership: Time for DMOcracy.

Time for DMOcracy is an international study to define global best practices in building successful, resilient, and enduring partnerships with local residents, community groups and businesses....

Vice President, Diversity & Inclusion

What is Juneteenth and How Do You Celebrate?

Is this the first you’re hearing about the holiday? If so, we’ve got you covered on what you should know about Juneteenth, ways that you can celebrate inclusively and what destinations are doing nationally to commemorate the holiday. 

 

History of Juneteenth

So, let’s start with the basics. What is Juneteenth? Juneteenth, also known as Freedom Day, Emancipation Day, Liberation Day and Jubilee Day, is a holiday that commemorates the emancipation of enslaved people in the U.S. On June 19, 1865, the Union Army entered Galveston, Texas, informing the enslaved people there that slavery had been abolished. To bring you up to speed, the Emancipation Proclamation, which states, “that all persons held as slaves,” within the rebellious states, “are, and henceforward shall be free,” was signed in January 1863. That means it took over two years...