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 miles blog

Our team has lots of great ideas - and we're willing to share
Content Strategist
Travel

Miles' Travel Memories, Take 2

More Miles team members share their favorite travel stories

This post #2 in a two-part series sharing some of Miles team members’ favorite travel memories in celebration of National Plan for Vacation Day on January 29. Click here to read the first post in this series.

 

Life-size Mario Kart in Switzerland by Alexis Acosta

Picture this: snow-capped vistas as far as the eyes can see, quaint chalets dressed in festive lights and the aroma of mulled wine in the air. My family and I were fortunate enough to experience the magic of Switzerland during Christmas, and since, my view of the holidays has never been the same. We laughed, we cried, we partied and then died – no seriously, our flight back home was at 6am on New Year’s Day and I felt dead.

One of the best days of the trip was spent...

Content Strategist
Travel

Miles’ Travel Memories

Miles team members share their favorite travel stories

National Plan for Vacation Day is January 29, and to help celebrate, Miles held a company-wide “Share Your Travel Story” contest. We provided a few guidelines – the story had to be a true, relate to just one specific travel experience (rather than a recap of all travels) and, as an added challenge, under 200 words.

Writing an entertaining travel story under 200 words is no easy feat! But our talented team rose to the challenge.

Everyone got to read all the entries and vote, and we rewarded the winners with some great prizes to help them plan their next adventure.

In the spirit of National Plan for Vacation Day, we wanted to share some of our team’s stories to help inspire your own travels – and to encourage you start planning your next trip!

(Want to keep reading? Click here for more travel stories from Miles!)

Account Director/Senior Content Director
Content
Travel Writing

Looking for Travel Writers? Start with a Journalist

As a Senior Content Director at Miles, my work helping destinations tell their compelling stories often puts me in the market for strong freelance writers – a search that usually leads me to former newspaper reporters.

There’s no question the traditional newspaper industry as we know it is struggling, so it’s easy to see why reporters might be looking for extra work. But what is it about a journalist that makes him or her a particularly good storyteller when it comes to travel writing – or any type of content creation, for that matter?

You can attribute that to the same tenants of journalism they follow when reporting the news.

“Long before the advent of search engines, journalists were perfecting the craft of dynamic, interesting and informative content that could capture wide audiences,” the editors at Prose Media wrote in a...

VP of UX & Optimization
Content
Google
Industry News

Capturing Google Street View in Bermuda

Since its launch at the Destinations International Annual Convention in 2017, the Google DMO Partnership Program has received significant industry attention. An initiative that seeks to engage destinations around the world, the program offers opportunities for destinations to learn more about ways to enhance their consumer-facing content across Google’s range of products. One such opportunity is to capture and share Street View 360 imagery of destinations.

The decision-making process for travelers choosing a destination can take months and involve thousands of different digital touchpoints. While maps used to be seen as just a wayfinding tool, they are increasingly being used by travelers for gaining a better understanding of a destination before making the decision to visit. The ability for potential travelers to virtually immerse themselves in a destination before they book can be incredibly powerful, and there’s no better tool to help that process than Google’s Street View platform.

Miles Partnership Acquires Tourism Media Agency, Ad+genuity Marketing Solutions

Miles expands its capabilities in media services and adds regional offices in Boston and Los Angeles.

SARASOTA, FL (January 2019) — Miles Partnership, a leading tourism marketing consultancy, announced that it has acquired Ad+genuity Marketing Solutions, a Boston-based full-service media agency serving the tourism industry since 2006. Ad+genuity, with expertise in omni-channel media planning and comprehensive cooperative marketing development and execution, was founded by tourism marketing veteran Tania Leichliter. Ad+genuity’s clients include state and local tourism organizations, hospitality businesses, ski resorts, attractions and tour operators.

Ad+genuity provides Miles Partnership with expanded expertise in full-service media and managed cooperative program development and execution services. Ad+genuity will remain an independent business unit of Miles, serving its legacy clients while integrating to expand service expertise...